Associate Performance Media Director, Investment

Adelphi Group • New York, NY

7d • $120,000 - $150,000 • Hybrid

About The Position

Critical Mass is hiring a Performance Media Associate Director, Investment, to join their growing team. This role will lead the development and execution of programmatic media strategies, primarily for clients in the financial services industry. The position involves overseeing campaign setup, trafficking, and optimization across various Demand- Side Platforms (DSPs), with a strong emphasis on activating campaigns in local markets. The Associate Director will serve as the main client contact, fostering relationships, communicating progress, and providing strategic recommendations. Additionally, the role includes leading and mentoring a team, ensuring collaboration with internal business partners, and driving programmatic best practices for efficient and effective campaign execution across all media channels. The role also involves staying current with industry trends, providing thought leadership, and managing invoice payments and pre-bill processes with Critical Mass headquarters.

Requirements

• 6+ years of media experience, including 3-4 years in programmatic media buying
• Strong proficiency in trafficking and reporting, with experience in platforms like DV360, TTD, Google, and Adobe (Amazon and Yahoo are a plus)
• Experience managing video campaigns, specifically in CTV and online video marketing; familiarity with Innovid for traffic management is a plus
• Lead and guide a team to ensure effective campaign execution across 70 local markets, managing large-scale campaigns with precise audience targeting and model segmentation
• Manage DSP campaigns, CTV inventory, and plan for future traffic pushes, ensuring campaigns are aligned with client objectives
• Proven ability to manage campaigns with a focus on efficiency and optimization, particularly for the financial services industry and local campaigns
• Strong interpersonal, written, and verbal communication skills, with the ability to collaborate effectively across teams and geographies
• Ability to work independently while managing priorities, meeting deadlines, and adapting to new challenges
• Experience working in an agency environment, negotiating programmatic deals, and managing local broadcast efforts in conjunction with digital media
• Strong project management, planning, and organizational skills, with the ability to manage multiple campaigns simultaneously while ensuring alignment with business goals
• Collaborate with business partners to communicate key business updates, initiatives, and organizational changes effectively
• Demonstrate self-awareness/professionalism in all interactions, ensuring that communication style adapts to different audiences and situations

Nice To Haves

• Experience accessing live broadcast inventory and buying programmatic media within the sports sector
• Familiarity with OMC and leveraging omni-channel strategies for integrated campaigns

Responsibilities

• Lead the development and execution of programmatic media strategies for a financial services company
• Ensure that programmatic campaigns align with client goals and objectives while overseeing the setup, trafficking, and optimization of campaigns across various DSPs (e.g., DV360, The Trade Desk, Yahoo, and Amazon)
• Manage programmatic media buying and digital advertising strategies across multiple channels, including display, video, and CTV, with a strong emphasis on activating campaigns in local markets
• Act as the primary point of contact for clients, building and maintaining strong relationships, providing regular updates, and offering strategic recommendations
• Oversee campaign performance, continuously optimizing strategies to meet client objectives and improve key performance metrics
• Lead, mentor, and provide guidance to a team of associates, ensuring effective collaboration with internal business partners, stakeholders, and cross-functional teams
• Drive the adoption of programmatic best practices, ensuring that campaigns are executed efficiently and effectively across all media channels
• Ensure seamless communication and alignment between internal teams and external partners to deliver successful campaigns
• Stay current with industry trends and emerging technologies, providing thought leadership to drive innovation within the programmatic space
• Work with Critical Mass headquarters to execute payment of invoices and pre-bill process

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed