Performance Media Director, Investment

Adelphi Group•New York, NY

7d•$150,000 - $180,000•Hybrid

About The Position

Critical Mass is hiring a Performance Media Director, Investment to join our growing team. As the Performance Media Director, Investment, you drive the strategic use of media to impact a client’s business performance. You will lead a team of dedicated professionals, oversee media strategies, and leverage your expertise to deliver exceptional results in the field of paid search marketing.

Requirements

8+ years of experience in a complex, technical product environment, including at least five years of management experience
Bachelor’s degree in related field
In-depth understanding of search media campaign management and optimization practices in the financial category
Proven to be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance vs KPI’s)
Outstanding ability to manage and develop a cohesive team in a fast-paced environment while maintaining a high level of stress tolerance
Excellent relationship building with internal and external stakeholders
Strong communication skills and are able to present and articulate persuasive and cohesive presentations and points-of-view
Proven to be a trusted advisor to senior clients and are seen as a vital part of their team
High levels of integrity, autonomy, and self-motivation
Demonstrated ability to manage client relations including handling difficult client situations gaining optimal results for both the client and the company

Responsibilities

Act as a search media expert for internal team’s consultation
Design and share search POVs and case studies across the business and develop cross-discipline communication planning and drive synergy with Paid Social, Programmatic, Display, Content Syndication, etc
Engage with planning team and clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage
Oversee and provide guidance on long term strategic plans respective of the client’s business goals including but not limited to annual and quarterly planning, QBRs and EOC reports
Oversee and contribute to in person meetings on a monthly/quarterly basis to build and maintain a deep-rooted partnership driving excitement for paid search opportunities
Uncover/understand objectives, challenges and needs by performing regular client needs assessments, check-ins, and interfacing regularly with senior level
Stay abreast of and disseminate relevant industry trends to keep the brand atop of the latest paid search opportunities
Manage and lead and grow a team search professional varying in roles and responsibilities
Allocate resources to allow for both meeting the client's current needs but also investing and focusing efforts for future growth
Facilitate communication and process between team and internal as well as external stakeholders to collectively attain client objectives
Act as the main point of escalation for the internal and external teams to quickly troubleshoot questions, concerns, or challenges
Participate in weekly team meetings to provide insight into leadership viewpoints, client priorities and industry trend updates
Analytically extract insight/actions from data and relate the “story” back to planning team/client’s business goals
Lead search innovation and vision- regarding new products and enhancements
Identify and test new channels and products, highlighting results and sharing across organization and with external clients
Negotiate partnership opportunities on behalf of the client to ensure the most value for the respective investment
Partner with publishers to influence roadmap and future product rollouts on respective of client business goals