Performance Marketing
About The Position
This is a paid acquisition-focused role on the Growth team, based in San Francisco, reporting directly to the Head of Growth and working closely with founders to scale HappyRobot's demand generation engine. You'll be hands-on-keyboard with our paid channels, owning strategy, execution, and performance across the funnel — from awareness to pipeline. This is our first dedicated performance marketing hire. You'll start as an individual contributor, building and proving out channels from scratch, with a clear path to building and managing a team as spend and channels scale.
Requirements
- 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS
- Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta
- Strong analytical skills with a deep understanding of attribution, tracking, and experimentation
- Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency
- Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams
- Good taste and basic design skills; leverage AI tools to move 10x faster
Nice To Haves
- Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers
- Experience scaling paid channels from early traction to meaningful, repeatable spend
- Prior experience building and managing a performance marketing team
- Familiarity with marketing automation and attribution tools (e.g., HubSpot, Salesforce, GA, tag managers)
Responsibilities
- Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers
- Own campaign planning, budget allocation, optimization, and reporting end-to-end
- Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS
- Partner with design and content to build high-converting ad creative and landing pages
- Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working
- Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off
- Test and scale new channels as HappyRobot's audience and go-to-market motion evolve
- Lay the groundwork for a performance marketing team as budget and scope grow, and hire and manage that team over time
Benefits
- Competitive salary + equity in a high-growth startup
- Healthcare, dental, vision coverage
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
