Manager, Performance Creative (Performance Marketing)

Netflix•Los Angeles, CA

2d•$220,000 - $347,000

About The Position

We are seeking a creative expert to join our Performance Marketing team as Manager, Performance Creative. This role leads creative ideation and concept development that fuels Netflix's global performance marketing operation: from data-driven ad concepts and creator partnerships to new content categories and channel-specific creative strategy. The ideal candidate combines creative thinking with performance marketing expertise: someone who can turn audience insights and competitive research into breakthrough concepts, and partner across Brand, Social, and Production to bring them to life at scale.

Requirements

7+ years of experience in creative strategy, performance marketing, or growth marketing, ideally with entertainment or consumer brand experience.
A proven track record of creative concepts that directly resulted in measurable CPA reduction or revenue growth.
Strong understanding of ad performance metrics (CTR, CVR, CPA, ROAS) and the ability to translate data into clear, actionable creative direction.
Deep hands-on experience across Meta, TikTok, YouTube, DSPs, and emerging digital channels.
Experience managing creator partnerships and influencer programs for performance marketing.
Resourceful and endlessly curious, with a high comfort level for independently driving complex creative initiatives with multiple stakeholders.
High tolerance for change and the capacity to accomplish significant work in a fast-paced, ever-changing environment.
Strong level of ownership, accountability, and ability to manage multiple stakeholders across different projects.
Respect, understanding, and enthusiasm for Netflix culture.

Responsibilities

Lead creative ideation and concept development, translating performance insights, audience data, and market trends into creative briefs ready for production.
Collaborate with designers, writers, producers, and media buyers to turn concepts into high-performing assets, partnering closely with the Creative Producer on production handoff.
Partner with Growth Strategy to build and execute a forward-looking creative testing roadmap, with clear hypotheses on hooks, value props, visual styles, messaging, and more.
Own the creative strategy for net-new content categories beyond single-title assets: multi-title, lifestyle, catalog, and licensed content.
Build and manage Netflix's creator program for performance marketing: identify, brief, and manage creator agency relationships for scaled, performance-centric native content across Meta, TikTok, YouTube, and beyond.
Serve as the creative lead on new and emerging channel formats (DSP, CTV, YouTube), defining the creative approach and specs as we enter new placements.
Establish a reactive pipeline that can jump on trends and insights, and turn assets around rapidly.
Partner with Brand to conceptualize larger performance marketing moments that sell the full value of Netflix to potential members beyond individual title campaigns.
Stay ahead of platform trends, creative techniques, and cultural moments, turning them into fresh concepts and rapid-response creative opportunities.