Senior Creative Strategist (Performance Marketing)

Soar With Us

7d•Remote

About The Position

Launch With Us is seeking an exceptional Senior Creative Strategist to lead creative strategy across a portfolio of high-growth brands. This role involves turning performance data, consumer insight, and commercial objectives into scalable creative systems that drive measurable growth. It requires both strategic excellence and commercial acumen. The Senior Creative Strategist will act as the senior strategic lead for clients, influencing creative direction, partnering closely with founders, account leads, media buyers, editors, and designers to unlock performance at scale. Responsibilities include developing winning creative concepts, building frameworks, processes, and testing systems for sustainable brand scaling. This is an opportunity to own strategic outcomes, influence client growth at the highest level, and shape the future of performance creative.

Requirements

5+ years' experience in creative strategy, performance marketing, paid social, or a related discipline.
A proven track record of leading creative strategy across multiple high-growth brands.
Strong experience developing high-performing creative for Meta, TikTok, and other performance channels.
Demonstrated experience mentoring or managing strategists, editors, designers, or creative teams.
Exceptional analytical skills with the ability to connect creative decisions directly to performance outcomes.
Strong commercial awareness and an understanding of what drives profitable growth for DTC and e-commerce brands.
Excellent presentation and stakeholder management skills.
Experience presenting strategic recommendations to founders, senior leadership teams, and key decision-makers.
Deep understanding of consumer psychology, behavioural drivers, and conversion principles.
A proactive, ownership-led mindset with a desire to continuously improve both your work and those around you.
A passion for innovation, AI, and the future of performance creative.

Nice To Haves

We're not seeking the conventional choice. We're looking for the creative strategist who will shape the future of performance-driven creative and who thrives on the responsibility of delivering results.

Responsibilities

Set the creative testing agenda for every account in your portfolio, determining what gets tested, in what order, and why it is the highest-leverage bet available right now.
Own the pipeline from concept to production, across UGC, creator content, and high-production formats, ensuring volume is never the reason a good angle goes untested.
Build the frameworks that let creative scale without a drop in quality, including briefing structures, testing cadences, and systems that make a good result repeatable.
Carry creative's share of account performance as your own number, including win rate, testing velocity, and the line from a concept to its impact on the account.
Raise the standard for every strategist, editor, and designer working from your briefs, improving quality across the agency.
Own creative strategy across a portfolio of key client accounts, acting as the senior strategic lead and trusted advisor.
Define and lead creative testing frameworks, experimentation roadmaps, and strategic priorities aligned to client growth objectives.
Conduct quarterly strategic planning sessions and creative reviews with clients and internal stakeholders.
Translate performance data, customer insights, and market intelligence into actionable creative strategies.
Identify opportunities to unlock growth through new creative angles, messaging strategies, offers, and positioning.
Lead the development of performance-driven creative strategies across Meta, TikTok, and emerging platforms.
Analyze creative performance data and transform insights into clear recommendations, testing plans, and optimisation opportunities.
Oversee the ideation, scripting, briefing, and development of UGC, creator content, high-production campaigns, motion, and design assets.
Develop scalable creative frameworks that improve efficiency while maintaining creative quality and performance.
Ensure all creative output is strategically aligned, performance-led, and reflective of client objectives.
Build trusted relationships with founders, senior stakeholders, and client leadership teams.
Present strategic recommendations, creative insights, and performance analysis with confidence and authority.
Partner closely with account leads to improve client retention, growth, and overall account performance.
Proactively identify commercial opportunities that create additional value for clients and support agency growth.
Maintain proactive communication, surfacing opportunities and risks early while guiding clients towards the highest-impact actions.
Stay ahead of platform trends, consumer behaviour shifts, competitive activity, and emerging creative formats.
Champion the use of AI, automation, and innovative creative workflows to improve output quality and efficiency.
Establish and refine internal creative processes, frameworks, and operating systems.
Share learnings, performance insights, and best practices across the wider team.
Drive continuous improvement in creative performance, testing velocity, and operational effectiveness.
Act as a mentor and role model for junior team members.
Influence cross-functional teams including media buying, account management, production, and leadership.
Champion experimentation, innovation, and data-driven decision-making.
Help shape the future direction of Launch With Us' creative offering.

Benefits

Join a fast-growing and ambitious company with a collaborative, people-first culture.
Benefit from a hybrid-first working model, with remote working and optional access to our London office for collaboration and team connection.
Enjoy 27 days of annual leave, plus Bank Holidays and your birthday off each year.
Work abroad for up to 30 days per year (T&Cs apply), giving you added flexibility and balance.
Benefit from a company pension scheme designed to support your long-term future.
Begin with a clear and structured employee progression roadmap designed to support your development from day one.
Access private health insurance after 6 months, helping you prioritise your wellbeing.
Receive life insurance cover alongside Smart Health wellbeing support services.
Benefit from a healthcare cash plan covering dental, optical, and physiotherapy support.
Follow a clear and structured progression plan designed to support your professional growth and career development.
Annual pay reviews, supported by quarterly performance evaluations and structured progression plans.
Enjoy monthly incentives and a Kudos reward scheme that recognises and celebrates great work.
Be rewarded through a Christmas performance bonus scheme.
Access ongoing training and personal development opportunities to continue building your skills and expertise.