Senior Performance Creative

Canva•San Francisco, CA

6d•$172,000 - $199,000•Hybrid

About The Position

Join the team redefining how the world experiences design. Our global HQ is in Sydney, Australia, and as we continue to grow in our largest global market, we’ve made our way from down under to San Francisco. Our Jackson Square campus blends the neighborhood’s vibrant downtown charm with Canva’s signature flair. The space is designed for both deep work and collaboration, along with spaces for Canvanauts to relax, recharge, and connect. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. At the moment, this role is focused on: Turning campaign briefs, audience insights and performance data into distinctive creative concepts for paid social across Meta, TikTok, YouTube and other channels. Writing high-performing hooks, scripts, static copy, carousels and longer-form video content designed to capture attention and drive action. Planning and running self-directed shoots for UGC-style, creator-led and direct-to-camera content, including sourcing and directing talent. Editing and iterating high volumes of short-form video quickly, using strong judgement around pacing, structure, captions, sound and storytelling. Reviewing creative performance across metrics such as hook rate, hold rate, CTR and conversion, and turning those insights into clear hypotheses for the next round of work. Remixing and repurposing existing creative into new variations, testing different angles, formats and messages to improve performance. Partnering closely with strategists, marketers and media partners to keep creative decisions connected to campaign goals and audience needs. Raising the creative bar by bringing strong craft judgement, sharing learnings generously and helping turn successful experiments into repeatable playbooks.

Requirements

5+ years of experience across performance creative, copywriting, video production, or content creation, with a strong focus on paid social.
A portfolio of YouTube, Meta, or TikTok ads that demonstrate strong performance.
Experience creating and remixing UGC-style content into ads that convert.
Analytically minded: comfortable in dashboards, confident with performance metrics, and able to connect creative decisions to outcomes.
Deep understanding of platform dynamics, formats, and what actually makes people stop scrolling.
Strong communicator who can present creative rationale clearly to stakeholders.
Ability to work at speed and scale, managing multiple projects and tight turnarounds without dropping quality.

Responsibilities

Turning campaign briefs, audience insights and performance data into distinctive creative concepts for paid social across Meta, TikTok, YouTube and other channels.
Writing high-performing hooks, scripts, static copy, carousels and longer-form video content designed to capture attention and drive action.
Planning and running self-directed shoots for UGC-style, creator-led and direct-to-camera content, including sourcing and directing talent.
Editing and iterating high volumes of short-form video quickly, using strong judgement around pacing, structure, captions, sound and storytelling.
Reviewing creative performance across metrics such as hook rate, hold rate, CTR and conversion, and turning those insights into clear hypotheses for the next round of work.
Remixing and repurposing existing creative into new variations, testing different angles, formats and messages to improve performance.
Partnering closely with strategists, marketers and media partners to keep creative decisions connected to campaign goals and audience needs.
Raising the creative bar by bringing strong craft judgement, sharing learnings generously and helping turn successful experiments into repeatable playbooks.