Performance Marketing Strategist

Lifeway Christian Resources•Remote,

3d•Remote

About The Position

Lifeway is seeking a Performance Marketing Strategist to execute data-driven campaigns that fuel lead generation, pipeline growth, and revenue across Lifeway's products and initiatives. In this role, you will manage multi-channel campaign execution from paid media and email to landing pages and promotions, tracking performance metrics and translating data into actionable insights. You will collaborate closely with Product Marketing, Sales, Creative, and GTM Operations, and Digital Marketing teammates to ensure every campaign launches accurately, on time, and aligned with business priorities. If you are a detail-oriented marketer who loves optimizing campaigns and making data work, this role is a great fit.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, required
3+ years of experience in marketing or performance marketing with hands-on campaign execution
Proficiency in marketing analytics and performance tracking (ROMI, CPA, CTR, pipeline contribution)
Working knowledge of multi-channel campaign coordination across digital and offline channels
Experience with A/B testing and applying learnings to improve campaign results
Strong cross-functional collaboration skills, working with Product Marketing, Sales, Creative, and Operations
Clear written and verbal communication with internal partners and external vendors
Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings
Actively involved in an evangelical Christian church

Nice To Haves

Master's degree, preferred
Experience supporting B2B or multi-channel demand generation campaigns in a matrixed environment
Experience with any of these tools: PowerBI, Monday.com, GA4, Claude.ai, Workfront
Experience working within a mission-driven or ministry-focused organization

Responsibilities

Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
Execute performance marketing campaigns across digital and offline channels, coordinating paid media, email, landing pages, and promotions to support lead generation and revenue goals
Track and report on key campaign metrics including ROMI, CPA, CTR, and pipeline contribution, contributing to post-campaign analysis and ongoing optimization
Support A/B testing and experimentation to improve conversion rates, campaign efficiency, and overall performance
Follow established performance marketing workflows, templates, and best practices, while identifying and sharing opportunities for process improvement
Partner cross-functionally with Product Marketing, Sales, Creative, and GTM Operations to align campaign execution with positioning, messaging, and audience segments
Assist with audience segmentation, list preparation, and data collection to support precise campaign targeting
Coordinate with internal teams and external vendors on campaign asset delivery and execution, escalating issues to senior team members when needed
Limited travel: 2-4 times per year, typically overnight