Performance Creative Strategist

Pearl West

2d•Remote

About The Position

Pearl West is a holding company building and scaling consumer brands in the health, wellness, and pet categories. Our leadership came from Mars Men, Gruns, Ryze, and Goli. The Role You will study customers, offers, competitors, performance data, and winning ads. You will turn those insights into angles, hooks, scripts, concepts, and clear briefs that our editors and media buyers can execute quickly. This role is AI forward. We expect you to use AI across research, ideation, scripting, and production. AI forward does not mean AI slop. The taste, the insight, and the judgment are still yours. AI just makes you faster. We are looking for a creative who can ideate, not just iterate or imitate.

Requirements

You understand direct-response psychology and know how to turn customer pain points into compelling creative
You understand awareness levels and write differently to each one
You can separate a strong concept from a polished but ineffective ad
You are comfortable using performance data to make creative decisions
You are AI forward: AI is already part of how you research, ideate, and produce, and none of it reads like AI slop
You communicate clearly with editors, media buyers, and leadership
You move quickly, take ownership, and do not need constant direction
You have created ads that spent $100,000+ in a single month, and you can demonstrate it.

Responsibilities

Build and maintain the creative testing roadmap for Meta
Research customers, competitors, market trends, and winning ad formats
Develop new concepts, angles, hooks, scripts, headlines, and primary copy
Create clear briefs that editors can execute without unnecessary back-and-forth
Review creative performance with media buyers and identify why ads win or lose
Iterate quickly on winning concepts before performance declines
Build repeatable systems for producing and learning from creative at scale
Maintain a strong pipeline of new concepts so the account never runs out of tests