Performance Marketing Specialist

Essity•Philadelphia, PA

4d•Hybrid

About The Position

Essity is looking for an experienced Performance Marketing Specialist to contribute to the optimization of e-commerce marketing campaigns. The Performance Marketing Specialist supports the activation, evaluation of multi-channel, multi-markets and/or multi-brand digital marketing campaigns to improve the category performance. The ideal candidate should live in the Philadelphia, PA metro area, as this is a hybrid role. We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
Experience with e-commerce platforms (Amazon, Walmart, Criteo) required
Strong Excel skills for data analytics and reporting.
Excellent communication skills to convey insights and recommendations effectively.

Responsibilities

Campaign Performance Monitoring: Utilize various analytical tools and methods to monitor and report on campaign performance. Identify trends, anomalies, and opportunities for optimization.
Campaign Objective & KPI Development: Partner with cross‑functional stakeholders to define campaign objectives, conversion goals, and key performance indicators (KPIs). Ensure all strategies align with broader business and growth priorities.
Tactical E-commerce Paid Media: Manage both onsite and offsite e-commerce paid media efforts. Optimize ad placements, bidding strategies, and targeting to maximize ROI.
Collaboration and Feedback: Work closely with brand managers, providing feedback and actionable recommendations. Continuously improve campaign performance based on insights.
Holistic Performance Management: Adopt a top‑down analytical approach across brand, category, product family, and SKU levels. Maintain consistency and strategic alignment across all layers of the product hierarchy.
Actionable Insights and Growth Strategy: Develop and deliver actionable insights to accelerate sales across major e‑commerce channels, including Amazon, Walmart, CVS, Target, and Walgreens. Support both paid media initiatives and organic growth strategies to enhance product visibility and ranking.
Media Strategy & Optimization: Lead the strategy, execution, and continuous optimization of onsite and offsite media campaigns, including Sponsored Products, Sponsored Brands, and Display advertising.

Benefits

Competitive annual salary + annual incentive bonus/sales incentive + benefits
Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits:
United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
Wellness program provided through Rally
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match and annual employer base contribution
Company paid Basic Life, AD&D, short-term and long-term disability insurance
Employee Assistance Program
PTO offering with Paid Holidays
Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
Employee discounts program
Scholarship program for children of Essity employees.