Performance Marketing Specialist

General Motors • Oshawa, ON

17h • Hybrid

About The Position

The Performance Marketing Specialist sits within the GM Media Strategy & Planning team and plays a key role in driving data-led decision-making across Buick and GMC brands. This role is responsible for synthesizing cross-channel performance, coordinating enterprise reporting, and translating complex marketing data into clear, actionable insights. The Specialist will own standardized performance reporting cadences, support cross-channel test-and-learn initiatives, and collaborate closely with media, analytics, CRM, web, and planning teams to ensure marketing investments are optimized across the full funnel. You should have a passion for delving into marketing data to find patterns and develop actionable insights from complex, cross-channel marketing campaigns.

Requirements

• 3+ years of experience in working with programmatic advertising & media campaigns – especially in insights and analysis development
• Experience in an omni-channel, multi-brand performance media setting
• Experience working with diverse internal marketing teams and outside agency partner and media vendors
• Ability to understand data sources within cross-channel marketing eco-system
• Ability to communicate and synthesize ideas for both external and internal teams
• Working understanding of programmatic media strategies, KSI development and tactics present in a modern media organization.
• Strong collaboration, prioritization, project, and time management skills
• Advance proficiency in Excel & PowerPoint

Nice To Haves

• Power BI knowledge is preferred
• Familiarity with major media platforms and tools, including Google Ads, DV360, Meta, CRM platforms, DSPs, and social media platforms is preferred

Responsibilities

• Build and own standardized 10-day, 20-day, and Monthly Marketing Review reports for Buick and GMC.
• Develop integrated, cross-channel performance narratives that enable faster, more confident media and brand decisions.
• Analyze performance across paid search, paid social, programmatic display and video, streaming and linear TV, earned and owned media, site analytics, and CRM.
• Use dashboards and analytics tools to track brand and campaign KPIs, identify trends, and surface optimization opportunities.
• Stay informed on media and measurement best practices to continuously improve reporting frameworks and insights quality.
• Act as the central point of contact for performance reporting across teams, ensuring clarity, consistency, and timeliness.
• Create and manage reporting calendars, checklists, and deliverable trackers to support enterprise-wide alignment.
• Coordinate input across internal teams, agency partners, and analytics stakeholders to ensure accurate and on-time delivery.
• Reduce ad-hoc reporting by establishing clear, repeatable reporting structures and expectations.
• Develop and manage cross-channel test-and-learn plans that provide insights to enhance campaign performance and efficiency.
• Work with channel-specific leads (e.g., paid media, CRM, social, web) to help define performance approaches and tests that align with business objectives.
• Assist in tracking, analyzing, and communicating key learnings to inform future marketing strategies.
• Works alongside media planning team and supports audience segmentation and planning to help ensure marketing efforts target the most relevant customer groups.
• Works with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.
• Help integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.
• Assists analytics teams in refining audience strategies using data-driven insights.

Benefits

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed