Performance Marketing Specialist - Sarasota, FL

Harmar Mobility LLC•Sarasota, FL

About The Position

Harmar Mobility is seeking a hands-on Performance Marketing Specialist to improve its digital presence and marketing effectiveness. The role combines campaign execution, website technology, analytics, and experimentation, with a focus on increasing qualified consumer lead volume and efficiency within established spending guidelines. The specialist works closely with Commercial Ops, the Marketing leader, IT, Sales, dealers, and outside agencies. The position reports to the VP of Marketing. Harmar Mobility manufactures mobility and accessibility products intended to help people maintain independence. The company describes its purpose as “Lift Lives” and highlights a collaborative workplace guided by its core values: Team Player, Gets Stuff Done, Can-Do Attitude, Genuinely Cares, Does the Right Thing, and Embraces Inclusion.

Requirements

2–4 years of experience in digital marketing, performance marketing, or a related field is preferred; demonstrated skills and willingness to learn are valued.
Strong analytical skills and ability to interpret data and identify trends.
Hands-on experience with paid search, paid social, SEO, landing pages, and website content management.
Technical aptitude to collaborate with IT and agencies on website updates, tracking, integrations, and troubleshooting.
Experience with AI-assisted marketing tools and enthusiasm for emerging technologies.
Familiarity with Google Analytics (GA4), Google Ads, and content management systems.
Strong communication, organization, problem-solving, and project management skills.
Bachelor's degree in Marketing, Business, Analytics, or a related field preferred, or equivalent practical experience.

Nice To Haves

Experience with Salesforce, WordPress, SEMrush, or call-tracking tools.
Experience with direct mail, local marketing, dealer networks, or reputation management.

Responsibilities

Execute, monitor, and optimize paid search, paid social, direct mail, and targeted local marketing campaigns to generate qualified consumer leads.
Test audiences, messaging, creative, and landing pages to improve lead quality, conversion, and cost efficiency.
Manage day-to-day website updates and performance improvements, coordinating with IT and outside agencies on technical issues, integrations, tracking, speed, user experience, and landing page deployment.
Improve search visibility through SEO and emerging AI-driven search and generative engine optimization (AIO/GEO).
Administer dealer co-op marketing programs, track performance, and ensure compliance with program guidelines.
Use AI tools to develop, test, and refine marketing content and landing pages while applying sound judgment and brand standards.
Analyze website traffic, campaign performance, lead sources, call tracking, and CRM data; maintain dashboards and turn findings into clear, actionable recommendations.
Partner with Sales and dealers on local campaigns, search visibility, online reviews, and reputation management to strengthen dealer-level lead generation.
Coordinate execution with marketing leadership and agency partners, and provide performance insights and recommendations.
Stay informed about platforms, analytics capabilities, automation, and AI tools, and recommend practical experiments that improve results without unnecessary spending.