Performance Marketing Manager

First National Bank•Omaha, NE

5d•Hybrid

About The Position

The Performance Marketing Manager at FNBO transforms strategic marketing plans into actionable, channel-specific creative campaigns designed to drive customer acquisition and engagement. This role serves as the creative execution leader across both acquisition and customer management initiatives, ensuring all marketing materials maintain brand consistency while adhering to compliance standards. Strategic Creative Activation: Translate strategic plans into effective, channel-specific creative campaigns that drive desired consumer behaviors and conversion outcomes. Lifecycle & Branding Focus: Lead the development and execution of marketing initiatives across the customer lifecycle, ensuring alignment with creative services and brand positioning. Ensure cohesive messaging and a unified visual identity across all channels and customer touchpoints. Channel Expertise & Insight: Maintain deep knowledge of creative best practices by channel, leveraging marketplace trends and performance insights to optimize content and placements. Creative Development & Accountability: Own the end-to-end creative process—from brief creation and positioning to channel performance analysis, messaging strategy, and CTA development—with accountability for achieving channel KPIs. Creative Execution & Compliance: Oversee production of campaign assets, ensuring all creative is production-ready and adheres to brand and compliance standards. IR review, Naehas integration, and spec completion. Channel Engagement Strategy: Develop and refine engagement strategies that maximize performance within each marketing channel. Research & Innovation: Drive research initiatives to inform creative strategy, identify new opportunities, and enhance performance marketing effectiveness. Channel Expertise: Brings the strategic plan to life through creative activation by channel Serves as a robust channel expert in creative development and channel strategy Deeply understands creative drivers by channel, channel best practices, creative marketplace trends & insights Develops creative, positioning, channel performance, RTBs (Reason to Believe), CTAs, and is accountable for channel conversion and forecasting Leads paid media strategies, ensuring efficiency in performance-driven channels Continuously optimizes marketing spend based on attribution models and business outcomes Owns brand strategy, identity, and positioning across all touchpoints Ensures consistency in messaging and visual identity across channels

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field
5+ years of experience in marketing, public relations, media relations, or brand communications, preferably within a B2B environment.
Proven track record in managing and executing successful marketing/PR campaigns that lead to measurable results.
Experience working with executives and senior leaders, advising on brand management.
Ability to work in a fast-paced environment, balancing strategic vision with hands-on execution.
Unrestricted work authorization and not requiring future sponsorship.

Nice To Haves

Experience working in consumer lending, financial services, or related industries is a strong advantage.

Responsibilities

Translate strategic plans into effective, channel-specific creative campaigns that drive desired consumer behaviors and conversion outcomes.
Lead the development and execution of marketing initiatives across the customer lifecycle, ensuring alignment with creative services and brand positioning.
Ensure cohesive messaging and a unified visual identity across all channels and customer touchpoints.
Maintain deep knowledge of creative best practices by channel, leveraging marketplace trends and performance insights to optimize content and placements.
Own the end-to-end creative process—from brief creation and positioning to channel performance analysis, messaging strategy, and CTA development—with accountability for achieving channel KPIs.
Oversee production of campaign assets, ensuring all creative is production-ready and adheres to brand and compliance standards.
Develop and refine engagement strategies that maximize performance within each marketing channel.
Drive research initiatives to inform creative strategy, identify new opportunities, and enhance performance marketing effectiveness.
Brings the strategic plan to life through creative activation by channel.
Serves as a robust channel expert in creative development and channel strategy.
Deeply understands creative drivers by channel, channel best practices, creative marketplace trends & insights.
Develops creative, positioning, channel performance, RTBs (Reason to Believe), CTAs, and is accountable for channel conversion and forecasting.
Leads paid media strategies, ensuring efficiency in performance-driven channels.
Continuously optimizes marketing spend based on attribution models and business outcomes.
Owns brand strategy, identity, and positioning across all touchpoints.
Ensures consistency in messaging and visual identity across channels.