Performance Marketing Manager
About The Position
Tin Can is seeking a Performance Marketing Manager to transform their paid acquisition program into a robust and scalable growth engine. The company aims to provide children with social independence without smartphones, offering a modernized version of a classic home phone with enhanced safety features. The brand is described as bold, authentic, nostalgic, and quirky, appealing to parents seeking a simpler, less tech-dependent childhood for their kids. The paid acquisition channel is already a significant growth driver and is poised for substantial expansion, with the Performance Marketing Manager tasked with scaling existing successful strategies.
Requirements
- 4-6+ years of experience in performance marketing, with deep hands-on expertise in paid social.
- Proven ability to take end-to-end ownership of a paid acquisition program, from strategy to execution.
- Strong analytical skills with the ability to back decisions with data.
- A keen eye for creative and brand aesthetics, ensuring ads are both effective and on-brand.
- Low-ego and collaborative approach, with experience working cross-functionally.
- Comfortable testing new channels and adapting to platform changes.
Nice To Haves
- Experience with Hex and existing dashboarding tools.
- Ability to ask for and secure additional creative resources when needed.
Responsibilities
- Own and continuously optimize paid social campaigns on Meta, using performance data to inform targeting, budget, and creative decisions.
- Maintain a consistent flow of high-performing and on-brand advertisements by partnering with the in-house influencer team and external partners.
- Explore, test, and scale new advertising platforms to diversify the acquisition engine.
- Develop and utilize dashboards for near real-time monitoring of campaign performance, with support from analytics teams and tools.
- Manage budget planning and pacing across all paid channels, aligning spend with performance and growth objectives.
- Collaborate with the Brand team to amplify major campaigns and moments through paid channels, ensuring alignment with organic, influencer, lifecycle, and PR efforts.
Benefits
- Significant budget for paid acquisition campaigns.
- Access to data and analytics tools like Hex and existing dashboards.
- Support for creative development and resources.
- Opportunity to grow the paid engine and potentially build and lead a team.
- A mission-driven role focused on protecting childhood.
- Ownership of a key first impression for new families.
- A seat on a small, high-trust, mission-driven team.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
