Performance Marketing Manager

MSPbots

41d•Remote

About The Position

We are seeking a Performance Marketing Manager with a strong paid media background to lead our paid acquisition efforts across platforms like Google and LinkedIn. This is a hands-on, individual contributor role where you will be responsible for driving pipeline efficiently and connecting paid performance to broader marketing outcomes. You will collaborate with the marketing team to cover the full marketing engine. Our product is AI and automation software targeted at MSP/IT businesses. Prior experience marketing technical B2B products such as SaaS, automation, cloud, cybersecurity, or IT services is beneficial. Direct experience with AI/MSP is a strong plus, but the primary focus is on your ability to execute high-level paid media campaigns and experience selling technical B2B products.

Requirements

4–6 years of marketing experience, with at least 2 years in a B2B tech environment (SaaS, automation, cloud, cybersecurity, IT/MSP software, or similar technical products sold to business buyers).
Deep, hands-on experience running paid media, with Google and LinkedIn as core platforms.
Demonstrated experience with website management and conversion optimization.
Proficiency with marketing automation and CRM tools.
Strong analytical skills and comfort working with campaign data and dashboards.
Excellent written communication and project management skills.

Nice To Haves

Experience producing and promoting webinars or virtual events.
Familiarity with product launches and cross-functional GTM work.
Experience supporting PLG or self-serve funnels.
Experience building sales enablement materials for a quota-carrying team.
Experience with ABM strategies.
Experience with SEO tools like Semrush/Ahrefs.
Experience with AI/automation or MSP/IT products.

Responsibilities

Own paid advertising strategy and execution across Google, LinkedIn, and other platforms, including campaign setup, audience targeting, creative testing, bid management, and budget optimization.
Continuously test and iterate on ad creative, copy, landing pages, and audience segments to improve conversion rates and lower Customer Acquisition Cost (CAC).
Manage and improve website performance, including landing pages, conversion rate optimization, and SEO best practices.
Work within and help evaluate the Martech stack, including tools like HubSpot, Marketo, Salesforce, and Google Analytics.
Track and report on campaign performance, surface insights, and make data-driven recommendations.
Collaborate on end-to-end webinar production, including promotion, registration flows, post-event follow-up, and reporting.
Contribute to go-to-market planning for new product launches, including messaging, collateral, and campaign coordination.
Support Product-Led Growth (PLG) funnels, including onboarding sequences, in-product messaging, and activation campaigns.
Develop sales enablement materials to support a quota-carrying team.