Performance Marketing Manager

Fetch

9d•Hybrid

About The Position

We are seeking a search-focused Performance Marketing Manager to lead our growth efforts across Apple and Google ecosystems. This role is primarily responsible for driving high-intent user acquisition through expert management of search-based channels. You will go beyond traditional user acquisition to think about how owned channels drive growth as a whole, leveraging deep expertise in experimentation and creative testing to maintain a competitive edge. This is a full-time role that can be held from one of our US offices or remotely in the United States.

Requirements

4+ years of experience in performance marketing, with a heavy focus on search platforms and mobile app growth.
Expert-level knowledge of Apple Search Ads and the Google Ads ecosystem (including App Campaigns, YouTube, and PMax).
Proven track record of managing large-scale budgets and delivering measurable growth results.
Deep experience in designing and analyzing marketing experiments and creative A/B tests.
Strong analytical skills with proficiency in Excel/Google Sheets, BI tools, and Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch.
Ability to adapt with agility in a fast-paced, dynamic environment.
Exceptional cross-functional collaboration skills, particularly with creative and technical teams.

Nice To Haves

Fluent in Spanish.
Familiarity with SQL or advanced data analytics skills.

Responsibilities

Lead the planning, execution, and daily optimization of Apple Search Ads (ASA) and Google App Campaigns (GAC) to meet efficient growth targets.
Manage and optimize managed programmatic campaigns, ensuring effective spend allocation and performance across diverse networks.
Lead and manage full-funnel search, YouTube, and Performance Max (PMax) campaigns to capture users across every stage of the journey.
Think beyond pure user acquisition to identify how search and owned channels can drive holistic growth for the business.
Design and execute a rigorous roadmap for experimentation and creative A/B testing across ad formats, landing pages, and app store assets to continuously improve performance.
Partner closely with creative teams to develop innovative ad concepts, test new messaging, and ensure assets resonate with search intent.
Monitor key metrics (CPI, CPA, ROAS, LTV, and retention) and collaborate with analytics teams to understand attribution and user behavior.
Manage large-scale budgets and forecasting, ensuring efficient resource allocation to maximize ROI.
Leverage AI tools to automate workflows, enhance marketing effectiveness, and drive operational efficiency.