Performance Marketing Manager

Tactical Distributors•Virginia Beach, VA

2d•Onsite

About The Position

Tactical Distributors is looking for a Performance Marketing Manager who knows how to turn ad spend into revenue and data into decisions. This role owns the full performance ecosystem, including paid media, technical SEO, product feeds, email segmentation, and the systems that support them. The ideal candidate will drive growth across all acquisition channels while improving efficiency and scaling operations. This position is on-site in Virginia Beach, VA.

Requirements

4+ years in ecommerce performance marketing
Proven experience managing high-spend paid media accounts
Deep expertise in Google Ads and Performance Max
Hands-on experience with Google Merchant Center and product feeds
Strong working knowledge of Semrush and Google Search Console
Experience with Microsoft Advertising and expanding into new channels
Solid understanding of SEO, backlinking, and technical site health
Experience with email segmentation and lifecycle marketing strategy
Strong analytical mindset with the ability to move fast and make decisions
Comfortable owning revenue targets
Ability to test constantly and iterate quickly
Ability to zoom out to strategy and zoom in to execution
Thrive in a fast-moving, no-hand-holding environment

Responsibilities

Own and optimize all paid acquisition channels: Google Ads (Performance Max, Search, Shopping), Google Merchant Center, Meta Ads, Microsoft Advertising, Reddit Ads, Shop Campaigns, and emerging platforms.
Develop and execute budget allocation and scaling strategies.
Manage campaign structure, bidding, and targeting.
Conduct creative testing in partnership with design and content teams.
Monitor and optimize daily performance.
Own Google Merchant Center performance and health, including optimizing product titles, descriptions, attributes, and categorization.
Improve feed structure for Shopping, PMax, and Microsoft Ads.
Troubleshoot disapprovals and feed errors.
Align feed strategy with SEO and overall performance goals.
Lead all SEO efforts with a strong technical foundation, including Semrush and Google Search Console workflows.
Monitor indexing, crawlability, and site health.
Manage and maintain the backlink profile, including disavow strategy and building initiatives.
Identify keyword opportunities and content gaps.
Lead AI search optimization strategy across emerging platforms.
Optimize product and collection content for AI-driven discovery.
Ensure structured data and on-site content support AI indexing.
Stay ahead of search trends and adapt quickly.
Ensure email and SMS marketing follows platform rules and compliance standards.
Oversee segmentation strategy for lifecycle marketing.
Partner with the email team to improve performance, AOV, and retention.
Align paid acquisition with retention flows for full-funnel performance.
Track and report on key KPIs including ROAS, CAC, AOV, and LTV.
Build monthly performance reports.
Forecast revenue and scaling opportunities.
Use data to guide budget decisions and campaign direction.