Performance Marketing Manager - Social

Suited Connector•Denver, CO

2d•$65,000 - $90,000•Hybrid

About The Position

We are looking for a data-driven, creative, and strategic Performance Marketing Social Media Manager to join our O&O Media Buying Team. This role is perfect for someone who loves digging into the metrics just as much as crafting compelling content and knows how to turn clicks into conversions!

Requirements

3+ years of experience in performance marketing, paid social or growth-focused social media management.
Proven track record of managing and scaling social media paid campaigns with measurable ROI.
Understanding of performance marketing KPIs like CVR, CPL, ROAS, differences between bidding strategies like max conversions and tCPA, Highest Value, etc.
Strong understanding of social media algorithms, targeting strategies, and attribution models.
Analytical mindset with comfort working in dashboards, Excel/Google Sheets and reporting tools.
Creative eye for engaging content, ad copy, and visual storytelling.

Nice To Haves

Experience with third-party tracking platforms like Voluum, RedTrack, FunnelFlux, or similar.

Responsibilities

Create from scratch, develop, implement and optimize paid social campaigns across platforms (Meta, TikTok, Native platforms, etc.) with clear performance goals (CPL, ROAS, CTR, etc.).
Collaborate with content and creative teams to ensure all assets are optimized for performance.
Monitor, analyze, and report on key performance metrics, translating data into actionable insights.
Run A/B tests and continuously refine targeting, creative and copy to maximize ROI and gross profit.
Stay ahead of trends, audience preferences, platform updates, and algorithm changes to keep campaigns competitive.
Partner with internal teams to bring campaigns to life and align them with business objectives.
Research competitors and industry benchmarks to uncover growth opportunities.