Performance Marketing Manager (Paid)

Abacum•New York, NY

4d•Hybrid

About The Position

Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions. Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more. We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch. Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning! You own paid. The number, the spend, and the bets on where paid budget goes next. You run the channel day to day: build, optimize, report, and decide where the next dollar goes. Paid is also where a lot of our channel experimentation will happen, so this isn't a maintain-the-account role. You'll test new paid surfaces (connected TV, programmatic, paid social beyond LinkedIn, newsletter and podcast sponsorships) and tell us honestly which ones earn more budget.

Requirements

A few years of hands-on experience in paid media, ideally agency-side on B2B SaaS accounts, ready to own a budget in-house, or in-house paid at a growth-stage SaaS company.
Deep, current Google Ads and LinkedIn Ads execution experience.
Experience managing $1M+ in annual paid spend and producing pipeline.
Strong analytics skills; ability to make spend decisions from conversion data.
Understanding of B2B attribution.
Ability to test, read, and reallocate without waiting for permission on every move.

Nice To Haves

B2B, fintech, or office-of-the-CFO audience experience.
Curiosity about paid placement on AI-answer surfaces.
Experience standing up a brand-new paid channel.

Responsibilities

Own the paid pipeline number and the full paid budget.
Optimize channel allocation week to week based on cost per opportunity and downstream conversion, not impressions.
Hands-on Google Ads and LinkedIn Ads: account structure, audiences, creative needs, bidding, and optimization.
Execute new paid-channel experiments, with clear read-outs on what to scale and what to cut.
Manage tracking and attribution hygiene, working with the team on server-side tracking (Stape), product analytics (PostHog), and lead routing (Default), so the paid number reported is trustworthy.
Collaborate with design and PMM on creative and landing-page optimization.
Perform regular ad creative refreshes.
Provide weekly paid reporting that ladders into the demand dashboard.