Paid Social Specialist, DTC Performance Marketing

SharkNinja•Needham, MA

8h•$61,600 - $94,500•Onsite

About The Position

The Paid Social Specialist role will play an important role in the day-to-day strategy and execution of our media investment, focused on delivering revenue growth for DTC. This is a performance-based role, where you will be tasked with finding where to spend the next best dollar and proving out efficiency through sound measurement principles. Experience media-buying directly on social platforms is a must.

Requirements

1-2 years of prior paid social buying directly in platform, brand- or agency-side, Meta and TikTok experience preferred
E-commerce or B2C experience media experience preferred
Foundational experience with data manipulation in Excel and data dashboards
Excellent time management and organizational skills
Foundational understanding of the performance media landscape and total marketing mix
Excellent communication skills, with the ability to work with a variety of styles and personalities
Thrives in a fast-paced environment, prioritize and manage multiple deliverables
Ability to work collaboratively as a team and as a self-starter, owning a task from start to finish

Responsibilities

Leads on day-to-day activation, optimization, and performance in-platform and with agency against DTC category revenue and forecast
Support the paid social strategy within each brand, customizing based on the category’s full funnel activation and DTC revenue needs
Assist in paid social investment growth by identifying new opportunities, proving revenue efficiency, and advocating for the channel
Responsible for brand and category reporting on weekly basis and as ad hoc deliverables are requested, sharing cross-functionally on a regular cadence
Partner with creative teams to produce high-impact, platform-specific content that drives revenue efficiently
End-to-end creative process management such as briefing, feedback, legal approvals, trafficking, and reporting
Collaborate closely with DTC teams on promotional periods, SKU assortment, and site changes
Works and communicates closely with Manager on day-to-day deliverables
Monitor competitor channel activity, spend, and creative to inform our strategy
QA'ing agency work, ensuring accuracy and excellence in execution