Paid Social Specialist
About The Position
AMBA is seeking a detail-oriented Paid Social Specialist to join our growing Marketing Team! We’re looking for a strategic, analytical marketer with hands-on experience in Meta Ads Manager who understands how to plan, launch, optimize, and scale performance-driven campaigns, and thrives in a collaborative, fast-paced environment. About AMBA Since 1981, AMBA has been a trusted provider of essential coverage for retired public servants nationwide. Our reach extends to diverse groups, including hardworking public employees, state retirees, educators, military personnel, trade professionals, firefighters, law enforcement, Unions, Alumni groups, Allied Healthcare, and other non-profit associations. As a full-service marketing and membership development company, we proudly offer outstanding insurance services to our vast network of 44 million members across 450+ associations in all 50 states. About the Role The Paid Social Specialist oversees the strategy, execution, and performance of our paid social advertising channels. This includes developing full-funnel paid media strategies, managing budgets, optimizing campaigns, and driving measurable results aligned with company growth goals.
Requirements
- Bachelor’s degree in marketing, business administration, or a related field
- 1-5 years of experience in marketing, with a focus on social ads management
- Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Tableau)
- Strong understanding of marketing channels, including social media, direct mail, email, paid search, and SEO
- Exceptional communication and project management skills
- Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
- A data-driven mindset with a knack for interpreting analytics to improve results
- Familiarity with A/B testing and conversion rate optimization techniques
- Certifications in relevant marketing tools or platforms (e.g., Google Ads, HubSpot, or Salesforce)
Responsibilities
- Building and managing campaigns within Meta Ads Manager (primary platform), with additional opportunities across LinkedIn and TikTok
- Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of channel strategies and implement improvements to optimize ROI.
- Partner with content creators, designers, and external vendors to produce engaging, channel-specific materials that resonate with target audiences.
- Manage channel-specific budgets, ensuring efficient allocation of resources and cost-effectiveness of campaigns.
- Manage the channel specific fulfillment of compliant, timely and effective tactics.
- Work closely with sales, product, and analytics teams to ensure alignment of messaging, goals, and initiatives across all touchpoints.
- Stay informed about industry trends, competitor activities, and emerging technologies to identify opportunities for innovation and growth.
- Prepare regular performance channel analysis, offering actionable insights and recommendations to optimize results.
- Other duties as assigned.
Benefits
- Comprehensive benefits package including medical, dental, and vision insurance, spending accounts, and other voluntary benefits.
- Annual Bonus Program.
- Corporate 401k Matching.
- Generous time off including vacation days, 10 paid company holidays, and paid parental leave.
- Sick time that can be used for both physical and mental wellness days.
- Community Involvement perks, including 1 paid day off each year to volunteer with a local charity of your choice and company volunteer events.
- Free, confidential counseling and support through our Employee Assistance Program (EAP), available to all employees and their families.
- Support & development to cultivate your knowledge and continuing education to support your professional designations.
- Business casual dress code.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
