About The Position
As our Performance Marketing Manager (Paid Social) you hold the keys to our growth engine, transitioning our operations from an external agency to an internal powerhouse. Together with our Paid Social Lead you will refine our Meta strategy, testing bold ideas and scaling winning strategies that bring our hybrid learning worlds to hundreds of thousands of families.
Requirements
- 2+ years of hands-on experience in performance marketing, managing and scaling Meta accounts independently within a B2C or E-Commerce environment
- Proven experience of turning raw data into action plans and meaningfully improving conversion rates through landing page and funnel optimization
- Experience using Meta Ads Manager, including knowledge of bidding strategies, audiences, and technical tracking like Pixels and Conversions API
- Proficiency in both English and German (C1+)
- Systematic funnel-down diagnostic mindset and the resilience required to navigate seasonal peaks and rapid strategy shifts without losing focus
- Experimental mindset with a deep passion for psychological hooks and creative messaging
Nice To Haves
- Experience scaling TikTok campaigns
Responsibilities
- Own daily Meta campaign operations, aiming for top-performance through thoughtful budget scaling, real-time bid adjustments, and smooth execution
- Drive our strategic testing by independently scaling creative experiments and A/B tests to hit ROAS and CAC targets
- Lead the creative pipeline coordination by bridging the gap between raw ad concepts and creators, ensuring high-impact assets are delivered and launched on time
- Conduct deep-dive data analysis into campaign and landing page metrics to provide actionable insights that inform our long-term Meta strategies
- Coordinate seasonal promotions and new product launches by aligning creative concepts with broader business goals
- Collaborate cross-functionally with the wider marketing and product teams to ensure our Meta strategy remains agile, streamlined, and synchronized with our mission
Benefits
- Equity for everyone
- KITA allowance
- bike leasing (JobRad)
- company pension scheme
- Mac or Windows gear
- exclusive employee discounts
- Budget and mentorship for high-performers
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
