Performance Marketing Manager - Paid Media

Mountain Equipment Company•Vancouver, BC

2d•CA$75,500 - CA$110,000•Hybrid

About The Position

As the Performance Marketing Manager - Paid Media, you will lead data-driven paid media strategies that support business goals, grow online demand, drive store traffic, and improve marketing efficiency and profitability. This role requires a strong paid media strategist who understands the outdoor retail calendar and can align paid media plans with seasonal priorities, product launches, and customer demand. You will translate business priorities, product differentiators, and go-to-market moments into effective full-funnel paid campaigns across digital channels and select traditional media. We are looking for someone who can balance strategic thinking with strong execution, sharp attention to detail, and clear commercial judgment. The ideal candidate understands how paid media can support both immediate performance and long-term brand health, with a strong focus on full-price sell-through, customer quality, and sustainable growth. This is a 2 to 3 day a week in-office role, based out of MEC's Head Office in Vancouver.

Requirements

Bachelor's degree in Marketing, Business, or a related field
4+ years of experience managing annual seven-figure performance marketing budgets
4+ years of hands-on expertise in Google Ads and Meta Ads Manager
Paid media experience for an Ecommerce or retail brand (agency or in-house)
Experience managing performance marketing agencies or working within an agency
Strong analytical skills, with experience in Google Analytics, Excel, and Looker Studio
Strong attention to detail across campaign setup, QA, reporting, and creative review
Strong understanding of full-funnel performance marketing, customer behavior, and campaigns that drive both ecommerce and store growth
Experience across digital paid channels; exposure to traditional media is an asset
Excellent communication, presentation, and organizational skills

Nice To Haves

A genuine passion for the outdoors and understanding of the outdoor customer
Experience supporting paid media within a broader go-to-market or campaign planning process
Strong understanding of copy, creative, and messaging from a performance marketing perspective
Expertise in A/B testing, incrementality testing, and data-driven decision-making
Familiarity with additional paid social or media platforms such as TikTok
Experience in complex product segmentation and performance-focused audience strategy
Experience with affiliate marketing
Loyalty program marketing experience
Exposure to traditional media channels such as out-of-home, radio, direct media buys, and direct mail
Knowledge of attribution models and growth strategies

Responsibilities

Develop and implement a comprehensive full-funnel paid strategy across awareness, consideration, and conversion. Build integrated media plans that guide customers through the funnel while balancing business, customer, and brand objectives.
Develop paid media strategies for both ecommerce and retail growth. Ensure plans drive long-term customer and revenue growth, retention, customer acquisition, online traffic, and store traffic, while aligning with channel objectives and customer behavior.
Lead paid media planning in support of the seasonal Go-to-Market calendar. Develop seasonal and period-specific strategies that reflect demand, campaign objectives, activity priorities, KPIs, brand differentiators, and commercial goals.
Manage external agencies and media partners to ensure strong execution, clear accountability, and alignment with business goals. Provide strategic direction, evaluate performance, and ensure agency output meets expectations across planning, optimization, reporting, and testing.
Manage the affiliate program, including partner coordination, campaign planning, performance monitoring, and optimization. Ensure affiliate activity aligns with broader paid media strategies, commercial priorities, and customer growth objectives.
Efficiently manage and optimize a high annual marketing budget. Implement robust budget tracking, pacing, and forecasting processes, and regularly evaluate spend allocation to ensure efficient use of resources and alignment with financial targets.
Lead end-to-end paid campaign management across Google, Bing, Meta, Pinterest, and other relevant channels. Optimize targeting, bidding, placements, and creative performance to maximize ROI.
Support paid media strategies tied to member value, loyalty priorities, and key moments such as Member Month. Partner cross-functionally to drive awareness, engagement, acquisition, retention, and traffic.
Oversee campaign assets including product feeds, copy, images, video, and landing page alignment. Partner with Creative, Copywriting, and Merchandising to ensure campaigns are accurate, compelling, and aligned to brand and product priorities.
Collaborate with SEO, Organic Social, CRM, Loyalty, Merchandising, Creative, and Analytics teams to align paid media with broader marketing and business priorities.
Monitor industry trends, competitor activity, and platform changes. Apply insights to improve paid media performance.
Support campaign planning across select traditional channels including out-of-home, radio, direct mail, and other relevant media. Help evaluate how digital and traditional media work together to support store traffic and campaign performance.
Maintain strong operational discipline across campaign setup, feed quality, audience structure, tracking, and measurement. Partner on incrementality testing, geo-testing, brand lift studies, and other measurement approaches.
Monitor KPIs with emphasis on ROI, profitability, revenue, traffic, and margin impact. Prepare performance reports and present findings and recommendations.