Marketing Director, Paid Media
About The Position
The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering outstanding marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer lifecycle. The Marketing Director, Paid Media is responsible for leading the paid media and creative strategy to drive strong acquisition results across the U.S. Consumer portfolio. The role will define how American Express shows up across an evolving paid media landscape by expanding into new formats and channels - including video, audio, and social-first experiences - and developing strategies to influence AI- and LLM-driven consumer discovery. This highly visible role partners across Marketing, Brand, Product, Analytics, and agency teams to drive innovation and business growth.
Requirements
- Experience in leading paid media and creative strategy.
- Experience in driving acquisition results.
- Experience in expanding into new formats and channels (video, audio, social-first experiences).
- Experience in developing strategies to influence AI- and LLM-driven consumer discovery.
- Experience partnering across Marketing, Brand, Product, Analytics, and agency teams.
Responsibilities
- Leading the paid media and creative strategy to drive strong acquisition results across the U.S. Consumer portfolio.
- Defining how American Express shows up across an evolving paid media landscape by expanding into new formats and channels - including video, audio, and social-first experiences.
- Developing strategies to influence AI- and LLM-driven consumer discovery.
- Partnering across Marketing, Brand, Product, Analytics, and agency teams to drive innovation and business growth.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
