Performance Marketing Manager, International

Sierra • San Francisco, CA

4d • $170,000 - $200,000 • Onsite

About The Position

At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do. Our co-founders are Bret Taylor and Clay Bavor. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.

Requirements

• 7–10 years of B2B performance marketing experience with deep hands-on ownership of paid search and paid social, a proven track record of owning pipeline targets, partnering closely with Sales, and expert-level proficiency across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta/Facebook Ads.
• Strong international and localization experience, including identifying and activating market-specific advertising channels, ensuring accurate account and persona targeting, and adapting campaigns for local markets beyond simple translation.
• Exceptional strategic and executional capabilities, with the ability to develop targeting, messaging, and competitive positioning while executing campaign structure, platform optimization, bid strategy, budget allocation, copy, and creative in close partnership with cross-functional teams across regions and time zones.
• A data-driven operator with a bias for experimentation, leveraging attribution, marketing operations, CRM and marketing automation platforms to connect spend to pipeline and revenue, forecast performance, and turn complex data into actionable insights.
• A self-starter who thrives in high-growth environments, embraces ambiguity, is passionate about AI and automation, and is motivated by building scalable programs and processes from the ground up while maximizing ROAS.

Nice To Haves

• Experience leading B2B marketing across international markets (EMEA and/or APAC) with a strong understanding of regional buyer behavior, channel preferences, regulatory and privacy considerations, and proficiency in one or more non-English languages.
• Hands-on experience with modern GTM tooling, including Clay and data enrichment platforms, along with expertise in ABM strategies targeting named accounts in high-ACV, enterprise sales environments and marketing technical or AI products to sophisticated B2B buyers.
• A relentless experimentation mindset, with a constant pipeline of new ideas to test, optimize, and scale to improve targeting, campaign performance, and growth.

Responsibilities

• Build and scale Sierra's international performance marketing function, defining and executing the strategy to grow pipeline across EMEA and APAC by owning paid search, paid social, and the systems, channels, and processes that will scale across regions.
• Develop localized go-to-market strategies by partnering closely with regional Marketing and Sales teams, ensuring targeting, messaging, creative, and copy reflect how buyers research and purchase in each market rather than relying on a one-size-fits-all global approach.
• Identify and optimize regional growth channels, sourcing and testing local advertising platforms, influencers, communities, trade publications, and other market-specific opportunities while ensuring accurate account and persona targeting.
• Lead strategy and hands-on execution, driving targeting, positioning, campaign creation, bid optimization, budget allocation, creative development, and continuous experimentation across audiences, messaging, channels, and regions.
• Leverage data, attribution, and AI to optimize regional pipeline and revenue performance, make smarter investment decisions, automate workflows, and scale experimentation and impact across international markets.

Benefits

• Flexible (unlimited) paid time off
• Medical, dental, and vision benefits for you and your family
• Life insurance and disability benefits
• Retirement plan dependent on country of employment
• Parental leave
• Fertility and family building benefits through Carrot
• Lunch, as well as delicious snacks and coffee to keep you energized
• Discretionary benefit stipend giving people the ability to spend where it matters most
• Free alphorn lessons

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed