Performance Marketing Lead

Rapsodo•St. Louis, MO

About The Position

The Performance Marketing Lead is responsible for driving paid media performance and improving the marketing systems that support customer acquisition, conversion, and lifecycle execution. This role combines hands-on channel ownership with a strong understanding of how marketing systems and data flow together. The goal is to improve performance while bringing greater structure, visibility, and consistency to how marketing operates. This is a hands-on role with clear ownership of acquisition performance and a meaningful role in improving how the growth engine functions end-to-end.

Requirements

3–6 years of experience in performance marketing, digital marketing
Proven ability to independently manage and optimize Meta and Google ad campaigns
Experience working with marketing automation platforms (e.g., Pardot, Iterable, HubSpot, or similar)
Strong analytical skills and ability to interpret performance data
Experience working with or strong interest in automation and efficiency tools
Ability to operate independently and manage multiple priorities

Responsibilities

Own the performance of paid media campaigns across Meta and Google platforms, including campaign setup and execution, audience targeting and segmentation, creative testing and iteration, and budget management and scaling.
Continuously improve acquisition performance and identify opportunities to scale effective campaigns.
Own visibility into the digital customer journey from initial engagement through purchase and activation.
Analyze funnel performance and identify drop-off points.
Connect paid media performance to on-site behavior and downstream outcomes.
Partner with Product, CX, and Growth teams to improve conversion across the funnel.
Support and improve the marketing systems that enable campaign execution and lifecycle coordination.
Work with platforms such as Pardot, Iterable, and workflow tools (e.g., Zapier).
Ensure campaigns, lead flow, and automation workflows function reliably.
Identify gaps in how systems support marketing performance and propose practical improvements.
Identify gaps in current workflows and improve how systems support marketing performance and scalability.
Develop a clearer understanding of what drives acquisition and conversion.
Analyze performance across channels and touchpoints.
Identify what is working and where budget can be optimized.
Provide insights that improve campaign strategy and overall marketing effectiveness.
Own SEO strategy and performance tracking at a high level.
Conduct keyword research and identifying opportunities.
Track organic traffic and search rankings.
Identify technical and content gaps impacting SEO performance.
Partner with the Content team to ensure SEO priorities are reflected in execution.
Improve how marketing operates by introducing more efficient and scalable ways of working.
Streamline reporting and analysis workflows.
Improve campaign execution processes.
Leverage tools, including AI where appropriate, to reduce manual effort and improve consistency.
Work closely with Growth & Marketing (campaign execution and performance), Product (experience and conversion improvements), Customer Experience (onboarding and insights), and Commercial Strategy & Operations (performance visibility and planning).
Ensure marketing performance and systems support how these teams operate together.