Performance Marketing Lead
About The Position
Airtable is seeking a Performance Marketing Lead to drive growth through paid channels. This role will be responsible for the strategy, execution, budget allocation, and measurement of full-funnel paid campaigns across self-serve and enterprise. The Growth Marketing team is looking for someone to build new acquisition programs, explore emerging paid surfaces, and implement an AI-and-automation-powered operating model. The Performance Marketing Lead will report to the Head of Growth Marketing and collaborate with cross-functional teams to optimize the customer journey from awareness to revenue.
Requirements
- 7+ years in performance marketing, growth, or demand gen, ideally in B2B SaaS.
- Experience building new channels or programs from scratch and scaling them.
- Experience using AI, automation, and agents in marketing work.
- Deep, hands-on command of core paid channels (Google, Meta, LinkedIn, Bing) and experience running them efficiently at scale.
- Ability to move fast, operate well in ambiguity, and expand own scope.
- Analytical and experiment-driven.
- Preference for building in-house muscle rather than leaning on agencies.
Nice To Haves
- Experience managing large-scale paid budgets across both self-serve and enterprise motions.
- Experience standing up measurement or experimentation infrastructure from scratch, or understanding it well enough to spot when something is broken.
Responsibilities
- Own full-funnel paid campaigns across self-serve and enterprise, from awareness through conversion.
- Stand up new acquisition programs from scratch (sponsorships, creator/UGC, influencer partnerships) and turn the ones that work into repeatable, durable engines.
- Explore emerging paid channels, including agentic surfaces like AI answer engines and marketplaces, and define how Airtable shows up and wins there early.
- Build and iterate on the post-click experience, including landing pages, offers, and messaging by audience and intent, so paid traffic actually converts.
- Put agents and automations at the center of how the team operates.
- Partner across lifecycle, web, GEO, and product to align on the full journey, not just the click or the signup.
- Own the attribution and reporting that connect paid spend through activation and conversion all the way to revenue.
Benefits
- Restricted stock units
- Incentive compensation
- Comprehensive benefit offerings
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
