Performance Marketing Lead

OpenLoop Health

About The Position

OpenLoop is seeking a Performance Marketing Lead to play a crucial role in their growth marketing initiatives. This position involves shaping, executing, and optimizing performance marketing strategies to support OpenLoop's expansion, particularly in its self-service, product-led growth, and SMB outreach efforts. The Lead will manage campaign execution across key paid media channels, establish robust measurement frameworks with the Revenue Intelligence team, and leverage performance data for continuous optimization and strategic recommendations. Collaboration with creative, product-led growth, and marketing leadership is essential to create effective campaigns that directly link media spending to revenue. The role demands deep platform knowledge, analytical skills, sound business judgment, an AI-first approach, and the ability to adapt to a dynamic environment.

Requirements

5+ years of performance marketing experience, with proven expertise managing campaigns across both Meta and Google Ads.
Experience operating in a high-volume SMB, B2B, or product-led growth environment is required.
Proven experience owning paid media campaigns from strategy and execution through optimization, measurement, and revenue attribution.
Strong analytical instincts, with the ability to identify meaningful insights within complex performance and revenue data.
AI is naturally embedded into how you work. You approach operations as AI-first across analysis, research, creative development, copywriting, optimization, and reporting.
Proven examples of building AI into your processes end to end to improve speed, quality, efficiency, or performance.
Strong written and verbal communication skills, with the ability to explain complex performance marketing topics clearly and concisely to non-specialist audiences.
Proven ability to thrive in a fast-paced environment, manage competing priorities, and effectively lead multiple initiatives at once.
A builder mindset with strong ownership, attention to detail, curiosity, and a bias toward rapid experimentation.

Nice To Haves

Experience with TikTok Ads and YouTube Ads is strongly preferred.
E-commerce experience may also be relevant when paired with a strong understanding of B2B growth, customer acquisition, and revenue principles.
Experience in healthcare, health tech, telehealth, or digital health is a plus but not required.

Responsibilities

Partner with the Director of Product-Led Growth and VP of Marketing to develop growth marketing strategies that support OpenLoop's product-led growth, SMB, and brick-and-mortar business objectives.
Develop channel strategies across Meta, Google Ads, TikTok, YouTube, Microsoft Ads, and other emerging or relevant performance marketing platforms.
Lead the hands-on setup, launch, management, and optimization of paid media campaigns across platforms.
Work closely with Revenue Intelligence to build detailed reporting that connects every dollar of advertising investment to pipeline, customers, and revenue.
Dive deeply into campaign and revenue data to identify insights, rapidly optimize performance, and uncover opportunities for growth.
Translate campaign results and market signals into clear, long-term recommendations on channel mix, budget allocation, audience strategy, and future growth priorities.
Partner closely with the creative team to develop and iterate on performance-focused concepts, copy, video, and static creative.
Use AI throughout the performance marketing process, including research, data analysis, audience development, creative concept generation, copywriting, campaign iteration, and reporting.
Help execute focused paid advertising programs that support account-based marketing campaigns and priority target accounts.
Clearly communicate campaign performance, insights, risks, and recommendations to stakeholders who may not have a performance marketing background.