Performance Marketing Lead (US)

Fairphone • Greendale, WI

1d • Remote

About The Position

Fairphone is entering the US market after 13 years of establishing a strong brand in Europe. This role is a unique chance to build the US digital acquisition strategy from the ground up. The Performance Marketing Lead will be the first US marketing hire, responsible for all US digital acquisition efforts across paid search, paid social, display, retargeting, and Amazon Ads. Starting with a focused launch budget, the role involves establishing a test-and-learn framework, driving demand to the web shop and Amazon, and implementing a rigorous measurement system to ensure data-driven operations. The position reports to the US General Manager, with close collaboration with Amsterdam-based teams for brand, creative, and web shop functions. Initial success will be measured by establishing a reliable measurement foundation, a disciplined test-and-learn process, identifying converting audiences and messages, and scaling spend efficiently to meet US sales goals. As the US business grows, this role will play a key part in shaping and expanding the US marketing team.

Requirements

• Demonstrated success owning paid acquisition budgets and hitting CAC and ROAS targets, ideally in DTC e-commerce or consumer hardware.
• Hands-on expertise across paid search, paid social, display and retargeting, and Amazon Ads, and you build and optimize campaigns yourself rather than only through an agency.
• Effective across the full budget journey: making the hundreds of thousands of a launch budget work hard, then quickly scaling into the millions without losing efficiency.
• Experience working inside a startup or scale-up, not only large brands, so the pace and resourcefulness of a new-market launch come naturally.
• Highly data-driven: comfortable working in analytics and tagging tools (GA4, GTM) and BI dashboards, fluent with spreadsheets, and able to turn performance data into clear decisions and testable hypotheses.
• Know how to structure creative tests, read performance signals without overfitting, and turn learnings into sharper briefs.
• A builder who thrives with ambiguity, lean budgets, and a rapid test-and-learn cadence.
• Experience leading or mentoring a team, work independently, and ready to build and grow the US marketing team as the business scales.
• Excellent written and verbal communication skills in English.
• Thrive in a global environment, collaborating effectively across diverse stakeholders, functions, and cultures, including partners in other time zones.
• Experience marketing consumer hardware or physical products, ideally launching a brand or product in a new market.

Nice To Haves

• Lifecycle or CRM marketing experience is a plus.

Responsibilities

• Translate Fairphone's brand and business strategy into the US paid media strategy, and run an always-on program across the full funnel (touch, tell, sell).
• Own US digital acquisition strategy and hands-on execution across paid search, paid social, display and retargeting, and Amazon Ads, driving traffic and conversion to Fairphone.com and Amazon.
• Drive qualified paid traffic to Fairphone.com and Amazon, and partner with the HQ web shop, brand, and product teams on conversion improvements.
• Set and hit CAC, CPA, and ROAS targets, and allocate budget across channels by return and customer lifetime value.
• Run a tight performance operating cadence with the US General Manager on a shared campaign dashboard, with more frequent check-ins during launch periods, and turn results into the next round of experiments.
• Write and own the creative briefs for content creation, and drive a fast brief-to-turnaround loop with creative partners within brand guidelines.
• Implement global brand and product launches campaign for the US market.
• Own Amazon Ads performance, working with external agency support.
• Define the US measurement and reporting you need (GA4, GTM, BigQuery, Looker) together with a data engineer and Commercial Operations, and use it to steer spend, testing, and decisions day to day.
• Localize messaging for US audiences using real performance data, and partner with the HQ performance, brand, and web shop teams.

Benefits

• Competitive base salary aligned with the US market.
• Health, dental, and vision insurance.
• 401(k) retirement plan.
• Paid time off and company holidays.
• Support for your remote work setup.
• Professional development opportunities for training, skill development, and career advancement.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed