Performance Marketing Lead (Native Ads)

CapsLock

6d

About The Position

We are seeking an experienced Performance Marketing Lead to take ownership of a rapidly growing initiative. This role involves leading the development and scaling of Native Advertising capabilities across platforms like Taboola, Microsoft Ads, LiveIntent, and Newsbreak. You will collaborate with Creative, CRO, and Analytics teams to build a high-performing media buying organization. This is an opportunity to build a platform, initially leading a team of three Media Buyers while recruiting and developing additional specialists. As the business expands, you will play a key role in shaping the future of our Native Advertising organization, with potential to grow into Head of Native Pod. The ideal candidate is passionate about experimentation, team building, and solving complex performance marketing challenges at scale.

Requirements

• 7+ years of hands-on experience in Performance Marketing or Media Buying.
• Previous experience managing, mentoring, or leading Media Buyers.
• Experience with one or more Native Advertising platforms (Taboola, Outbrain, Microsoft Ads, LiveIntent, Newsbreak, MGID, or MediaGo).
• Experience managing campaigns targeting North American markets.
• Strong analytical skills and a data-driven approach to decision making.
• Proven experience optimizing campaigns at scale.
• Excellent communication and organizational skills.
• Fluent English.

Nice To Haves

• Experience in lead generation and performance marketing.
• Experience working in an agency or high-growth performance marketing environment.
• Familiarity with AI-powered marketing tools and workflow automation.

Responsibilities

• Lead the Native Advertising Function: Own the overall performance and strategic direction of Native Advertising channels (Taboola, Microsoft Ads Native, LiveIntent, Newsbreak). Develop platform-specific strategies for sustainable client growth, profitability, and operational efficiency. Continuously identify opportunities to improve campaign performance, testing velocity, and scalability.
• Build and Develop a High-Performing Team: Lead, mentor, and support an initial team of three Media Buyers. Recruit and onboard additional Media Buyers as the team expands. Foster an environment of accountability, collaboration, continuous learning, and high performance. Provide regular coaching, campaign reviews, and performance feedback.
• Drive Performance Excellence: Ensure campaigns are executed and optimized according to performance standards. Monitor key business metrics (lead volume and quality, cost efficiency, profitability). Support Media Buyers in identifying scaling opportunities, troubleshooting performance issues, and making data-driven optimization decisions. Stay updated on platform updates, industry trends, and competitive activity.
• Own Testing Strategy: Develop structured testing frameworks for targeting, bidding, placements, creatives, and campaign optimization. Promote a data-driven culture of experimentation. Ensure testing results are documented, shared, and incorporated into best practices.
• Collaborate Across Functions: Partner closely with Design, CRO, Analytics, and Operations teams to improve campaign quality and execution speed. Translate business objectives into testing priorities and cross-functional initiatives. Improve workflows for faster experimentation and efficient campaign launches.
• Build Scalable Systems: Establish platform standards, documentation, playbooks, and operational processes for consistent team execution. Identify and implement solutions for operational bottlenecks to improve quality, efficiency, and scalability. Contribute to the long-term development of the performance marketing organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed