Google Ads Manager (AI Native)

Ruby Labs

2d•Remote

About The Position

Ruby Labs is a fast-growing consumer AI company that provides millions of users with access to leading AI models (chat, image, and video generation) through a single subscription. The company operates one of the largest Google Ads accounts globally, alongside a significant Microsoft Ads presence, across more than 40 countries and 30 languages. This role is AI-first, meaning campaigns are researched, built, and optimized with AI agents (Claude), guided by a human expert. The successful candidate will be responsible for the end-to-end performance of the Google Ads account, including structure, keywords, ads, bids, compliance, and growth, utilizing Claude as a daily co-pilot for various tasks.

Requirements

5+ years managing large, international Google Ads search accounts.
Expertise in using Anthropic's Claude models and products daily, with an understanding of the AI tools market as a practitioner.
Strong AI skills, including comfort with AI assistants and agent-based workflows, viewing AI as a force multiplier.
Very solid understanding of Google compliance, including trademark policy, ad review, and account-level enforcement, with experience in recovering from restrictions.
Data-driven decision-making ability, comfortable with revenue metrics, CPA/ROAS economics, and payback analysis.
Structured, high-agency operator: ability to propose with evidence, move fast, execute carefully, and document thoroughly.

Nice To Haves

Microsoft Ads (Bing) experience.
Experience managing Google Ads for AI products.
Background in subscription or consumer product acquisition.
Basic technical skills, such as being a spreadsheet power user, or having some SQL or scripting knowledge.

Responsibilities

Scale profitable spend across countries, products, and devices; identify and launch untapped markets; manage budgets and targets against real revenue and payback goals.
Build and maintain large-scale keyword systems, including discovering new opportunities, validating demand, organizing keywords into clusters, and ensuring coverage for new AI model releases.
Maintain high ad quality across the account, ensuring ads align with search queries, achieve strong Ad Strength scores, and are well-localized in over 30 languages.
Design and maintain a clean, scalable account structure with well-themed ad groups, sensible country tiers, no dead or duplicated inventory, and consistent naming across a large campaign portfolio.
Apply solid working knowledge of Google Ads policies, including trademark rules, misleading-claims policy, and prevention/appeal of account restrictions like Limited Ad Serving.
Set and adjust CPA/ROAS targets based on real revenue data per country and device, rather than intuition.
Utilize Claude and AI workflows daily for keyword research, ad copy generation and review, account auditing, and automation of repetitive tasks.
Track performance accurately, allowing for data maturation before assessment, identify issues proactively, and determine root causes for performance changes.