Performance Marketing Intern

Purpose Financial•Greenville, SC

8d•Onsite

About The Position

Purpose Financial is seeking a detail-oriented Performance Marketing Intern to join our Purpose Financial Marketing Team. In this role, you will support measurable business results by developing and executing data-driven marketing strategies, fueling digital marketing platform growth, and supporting organization top-level goals. You will report to the Director, Performance Marketing.

Requirements

Relevant course work or experience.
Excellent written and verbal communications skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment.
Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products.
Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.
Must be eligible to work in the USA and able to pass a background check.

Responsibilities

Execute ad buying strategies across programmatic platforms, social networks, search engines and other digital platforms, while ensuring proper tracking and optimization.
Conduct in-depth analysis of campaign metrics, audience behavior, and conversion paths to inform strategic optimizations and budget reallocation decisions to maximize efficiency and ROI.
Proof ad copy, e.g. direct mail, across English in Spanish variations to ensure accuracy.
Design and optimize testing framework for all digital marketing, including tests across audiences, creatives, landings, as well as avenues like Affiliate marketing.
Create and measure rigorous A/B and multivariate testing to maximize learnings.
Work closely with internal performance marketing, creative, and analytics teams to align digital marketing efforts with campaign objectives and share optimization insights.
Stay ahead of industry trends and emerging best practices to keep Purpose Financial at the forefront of performance marketing innovation.
Respond to Compliance team requests and ensure all campaigns comply with platform policies and industry regulations.
Understand, adhere to and enforce all corporate policies.

Benefits

Competitive Wages
Health/Life Benefits
Health Savings Account plus Employer Seed
401(k) Savings Plan with Company Match
Paid Parental Leave
Company Paid Holidays
Paid Time Off including Volunteer Time
Tuition Reimbursement
Business Casual Environment
Rewards & Recognition Program
Employee Assistance Program
Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks