Performance Marketing Designer
About The Position
The Performance Marketing Designer will play a central role in driving enrollment, talent acquisition, and audience growth through high-performing creative. We are looking for a designer who combines strong visual craft with a performance mindset - someone who understands how creative influences behavior and can use testing, audience insights, and data to improve results. The ideal candidate brings a blend of design excellence, marketing intuition, and analytical thinking. They can create compelling assets across channels while continually optimizing creative to improve engagement, conversion, and acquisition outcomes.
Requirements
- 4–7 years of experience in performance marketing, digital design, advertising, growth marketing, or related fields.
- Strong portfolio demonstrating both creative quality and measurable business impact.
- Experience designing for paid social, digital advertising, email, web, and other performance marketing channels.
- Proficiency in Adobe Creative Suite and Figma.
- Understanding of marketing funnels, audience targeting, testing methodologies, and conversion optimization.
- Ability to manage multiple priorities in a fast-paced environment.
Nice To Haves
- Experience working on mission-driven, education, nonprofit, or consumer-facing brands.
- Motion graphics, video editing, or animation experience.
- Experience partnering closely with performance marketing or growth teams.
- Familiarity with marketing analytics and performance reporting tools.
Responsibilities
- Design and develop creative assets across paid social, display, search, email, web, video, and emerging digital channels.
- Translate marketing objectives, audience insights, and campaign strategies into compelling visual concepts.
- Create scalable creative systems and asset libraries that support campaign growth and efficiency.
- Develop multiple creative variations to support testing and optimization efforts.
- Apply performance insights, audience behavior, and campaign data to refine and evolve creative.
- Support A/B testing initiatives through iterative design and rapid experimentation.
- Help establish best practices for performance-focused creative development across the organization.
- Design landing pages, conversion experiences, and digital touchpoints that support recruitment and enrollment goals.
- Collaborate with copywriters, strategists, and marketers to improve user experience and campaign effectiveness.
- Balance brand standards with performance objectives to maximize impact.
- Partner closely with copywriters, strategists, photographers, videographers, and marketers to develop integrated campaigns.
- Contribute to concept development, campaign planning, production, and launch.
- Present creative work and articulate the rationale behind design decisions.
- Help raise the overall standard of creative excellence across the organization.
Benefits
- full benefits program
- opportunities for professional growth
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
