Performance Marketing Analyst

CarGurus•Boston, MA

9h•Hybrid

About The Position

At CarGurus, we use data and technology to make car shopping simple, giving people the tools they need to confidently find, buy, finance, or sell a car. We are the most-visited car-shopping site in the US and are growing fast in international markets. The Performance Marketing team within the Consumer Marketing team is responsible for driving multimillion-dollar traffic acquisition campaigns to strengthen our position as a top online car shopping website. This role supports International Mid-Funnel growth, focusing on the operational execution and data integrity of campaigns that drive high-intent traffic to the site and app to ultimately submit qualified leads. The role involves end-to-end management, trafficking, and performance analysis of campaigns across US and international markets on video-based channels including Google (YouTube, DemandGen), Meta, TikTok, Programmatic, and other social platforms. This is an ideal role for someone looking to grow their digital marketing career, requiring a blend of operational rigor, quantitative interest, and collaboration. The successful candidate will be detail-oriented, comfortable with complex ad technology platforms, and possess a strong desire to ensure every marketing dollar is accurately tracked and optimized for maximum international growth.

Requirements

2+ years of professional experience with a background in strategy consulting, finance or marketing/product analytics
Familiarity with major ad technology and trafficking tools (Campaign Manager 360, DV360, Google Ads) preferred.
Bachelor’s degree in an analytical or social science major (e.g., math, statistics, economics, marketing) preferred.
Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
Exceptionally detail-oriented: You take pride in data accuracy and checking your work.
Strong analytical mindset: You are comfortable working with numbers and translating data into clear takeaways.
Proficiency in Microsoft Excel (pivots, vlookups) and PowerPoint is required; exposure to SQL or business intelligence tools (Looker, Tableau) is a plus.
Excellent verbal and written communication skills with the ability to work effectively within a cross-functional team environment.
Eager to learn, ask questions, and take initiative on operational tasks.

Nice To Haves

Familiarity with major ad technology and trafficking tools (Campaign Manager 360, DV360, Google Ads)
Bachelor’s degree in an analytical or social science major (e.g., math, statistics, economics, marketing)
Exposure to SQL or business intelligence tools (Looker, Tableau)

Responsibilities

Own mid-funnel channel activation, campaign structure and execution, including the accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360) and day-to-day management in-platform across channels (DV360, Meta, etc.)
Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains.
Identify, explore, and run testing in new and emerging mid-funnel channels (TikTok, Meta, YouTube on TV) to expand the program’s reach and efficiency.
Develop, implement, and analyze the performance of new audience targeting strategies to increase the relevance and quality of site and app traffic.
Support mid-funnel data and measurement strategy, utilizing CM360, internal attribution systems, and Media Mix Modeling (MMM) inputs to monitor and measure channel effectiveness.
Monitor daily campaign performance and audience targeting to ensure campaigns are performing as expected and meeting quality standards.
Own the accuracy of campaign spending by maintaining and reconciling budget, invoicing, and billing trackers for all activity.
Own and maintain core performance dashboards, conducting deep-dive analysis to interpret inconsistent trends, spot anomalies, and synthesize findings into actionable recommendations.
Communicate campaign results and key insights to key stakeholders and senior leadership.