Performance Manager (B2B SaaS)

Tidio

1d•Hybrid

About The Position

Tidio is seeking a hands-on Performance Manager to lead and scale its paid acquisition efforts across various channels like Google Ads, Meta, and LinkedIn. The role involves full ownership of campaign performance, from planning and execution to optimization, experimentation, and budget allocation. This position requires a blend of strong performance marketing skills, commercial acumen, and a keen eye for creative content. The Performance Manager will leverage campaign and business data, collaborate with the Data team for insights on attribution and revenue, and work closely with a Performance Designer to shape creative strategies. The ultimate goal is to continuously discover and scale effective customer acquisition methods.

Requirements

In-house experience managing performance marketing for a B2B SaaS or technology company.
Strong practical experience with Google Ads and Meta and a track record of scaling paid acquisition while keeping efficiency under control.
Experience managing meaningful marketing budgets and making investment decisions based on business impact rather than platform metrics alone.
Strong understanding of performance metrics such as CAC, CPA, ROAS, conversion rate, LTV, and pipeline contribution.
A strong understanding of performance creative - you can identify promising angles, write effective ad copy, and create actionable briefs.
Confidence working with data from advertising platforms together with reporting tools and analytics systems.
Strong analytical mindset with the ability to connect marketing performance to business outcomes.
Proficient English.
Ability to communicate confidently with an international team and write clear, compelling ad copy and creative briefs.

Nice To Haves

Experience working with attribution tools, BigQuery, or modern marketing analytics stacks.
Familiarity with AI products or PLG SaaS businesses.
Experience acquiring customers across multiple international markets.

Responsibilities

Own and run paid acquisition campaigns across Google Ads, Meta, and other relevant channels, from setup through day-to-day execution and optimization.
Plan, launch, optimize, and scale campaigns targeting B2B SaaS buyers across SMB and Mid-Market segments.
Manage budget allocation across channels based on business performance, expected ROI, and growth opportunities.
Continuously improve campaign performance by optimizing bids, audiences, keywords, placements, targeting, and budget distribution.
Design and prioritize experiments across campaigns, creatives, landing pages, audiences, bidding strategies, and new acquisition channels.
Analyze campaign performance using marketing platform data together with backend business metrics to understand what drives customer acquisition.
Translate performance data into clear recommendations and influence investment decisions across channels.
Write ad copy, prepare creative briefs, and work closely with the Design team to develop and iterate high-performing creative assets.
Partner with Analytics to improve attribution, reporting, and data quality, ensuring campaign decisions are based on reliable business metrics.
Monitor the full acquisition funnel and identify opportunities to improve conversion rates and acquisition efficiency.
Present performance insights, experiment results, and budget recommendations to marketing leadership.

Benefits

Remote work model with flexible hours or hybrid model from our Warsaw office
26 days off guaranteed in a year.
Great development opportunities – company-supported courses and conferences.
Individual work tools—MacBook, Dell screen, JBL headphones? You can tailor the equipment to your needs!
Sport & wellness benefit (or its equivalent).
Private medical care.
Mental well-being program.
Free access to one of the most popular e-book/audiobook services.
Regular social events.
Budget for 1:1 English language classes.