Performance Creative Strategist

RemodelBoom

4d•Remote

About The Position

We're launching a brand-new consumer-facing brand in the home services space, built on top of our existing network of 300+ home improvement companies across the U.S. This role requires someone to own the creative for Meta ads, focusing on angles, hooks, scripts, and providing feedback to editors, with a strong emphasis on data-driven iteration and direct response marketing. The goal is to generate homeowner leads that convert into appointments and sales, with a rev-share model that rewards creative performance.

Requirements

Experience as a creative strategist for brands with significant ad spend.
A portfolio of video ads that have demonstrated conversion success.
Deep understanding of direct response marketing principles, with a focus on conversion over awareness.
Strong copywriting skills.
Ability to generate bold, outside-the-box ideas and sustain creative output.
Proficiency in analyzing data, including hook rates and other performance metrics.
Ability to articulate the psychological reasons for ad performance.
Skill in identifying scroll-stopping hooks and writing compelling ad copy.
Experience providing fast, decisive feedback to video editors.
Fluent use of AI tools like Claude.
Experience in DTC e-commerce backgrounds are welcome.

Nice To Haves

Experience in home improvement, lead generation, or local services.
Familiarity with different audience segments and their respective ad creative needs (e.g., Gen Z vs. 55-year-old homeowners).

Responsibilities

Researching target avatars, including homeowner pain points, competitor ads, and successful strategies in adjacent industries.
Generating new ad concepts weekly, with a focus on iterating on successful ideas.
Writing hooks, scripts, and storyboards for video ads.
Briefing video editors, reviewing their output, and providing clear go/no-go feedback.
Analyzing ad account data to inform creative decisions (media buying is handled separately).
Explaining the psychological reasons behind ad performance (both successes and failures).
Evolving the creative strategy based on incoming data.
Collaborating with the video team on creative output.