Performance Creative Strategist / Graphic, Video & AI Designer
About The Position
This is a performance marketing role, not a traditional design or social media position. You’ll be responsible for leading the creative strategy behind paid acquisition across multiple products, working closely with media buyers and video editors to develop, test, analyze, and scale winning creative. We’re looking for someone who has already helped create winning paid-social concepts in supplements, health, wellness, beauty, nutra, or a similar direct-response category. You should understand Meta creative strategy, awareness levels, hooks, leads, mechanisms, and belief shifts, UGC, statics, VSLs, advertorials, PDPs, and presells. You should know how to study winning ads and identify the underlying pattern, how to brief editors and designers, how to work within a creative pod alongside media buyers and video editors, how to read performance data, identify winners, and iterate quickly, and how creative impacts Meta performance and scaling. You’ll work with existing media buyers and editors. Your job is to lead the creative system: research, angles, briefs, feedback loops, testing priorities, and winner iteration.
Requirements
- Portfolio of performance creative work
- Experience in DTC supplements, health, wellness, beauty, nutra, or a similar direct-response category
- Experience with concepts that have spent $100K+/month or more
- Track record of creating ads that drove actual paid acquisition
- Strong understanding of Meta buying and how creative impacts scaling
- Ability to manage a creative pod without constant founder hand-holding
- Experience turning customer research, reviews, competitor ads, and offer insights into winning ad concepts
- Strong copywriting instincts
- Excellent visual design skills
- A very good grasp of AI creative and research tools
- Ability to think strategically rather than simply execute assignments
- Self-motivated; identify opportunities and create them
Nice To Haves
- Comfortable using Meta Ads Manager
- Comfortable using Meta Ad Library
- Comfortable using TikTok Creative Center
- Comfortable using Google / YouTube
- Comfortable using Reddit
- Comfortable using Adobe Creative Suite
- Comfortable using Canva
- Comfortable using AI creative and research tools
- Comfortable using monday.com
- Comfortable communicating with AI tools effectively and know how to provide the direction, inputs, and creative judgment needed to get strong results.
Responsibilities
- Building weekly creative angles for up to 4–8 products
- Developing 10–20+ new creative concepts/angles per week
- Researching competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology
- Creating high-converting static and video ad briefs
- Creating concepts for advertorials, listicles, PDPs, and ad VSLs
- Matching creative angles to the correct landing page and offer
- Working directly with media buyers to analyze what is working
- Briefing video editors and other creative resources
- Iterating winning concepts into new hooks, formats, angles, and page concepts
- Identifying weak ideas and killing them quickly when the data says to
- Creating larger production briefs including scripts, budgets, production details, and creative direction
- Using AI and other creative tools to increase speed and output without sacrificing strategic thinking
Benefits
- Breakout performance bonuses at various milestones
- 2–4% of qualified ad spend from winning concepts you originate
- Exceptionally well for creative that drives exceptional results
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
