Performance Creative Lead, US

Who Gives A Crap•Los Angeles, CA

About The Position

The Performance Creative Lead, US role exists to ignite customer growth across the United States. You will build and lead a high-impact, US-based performance creative team focused on translating sharp business objectives into compelling, localised paid social assets that drive new customer acquisition.

Requirements

You apply your deep expertise in paid social creative trends and performance marketing to inform strategic direction.
You are comfortable using generative AI tools to support creative ideation, variation, and accelerating production workflows.
You demonstrate strong ideation and storytelling skills, maintaining a high-quality portfolio of social media video content and performance insights.
You are skilled at managing multiple creative projects and deadlines simultaneously for both yourself and the team.
You are a people leader who coaches others on our values.
You inspire, mentor, and manage the creative team toward performance-driven outputs and professional development.
You are comfortable leading by example to continuously improve the creative funnel.

Responsibilities

Leading the development of the team's creative strategy, ensuring alignment with US new customer acquisition goals.
Translating complex business and marketing objectives into executable creative strategies , and leading the development of compelling, localised short-form video and static assets for Meta (and other channels over time).
Establishing and maintaining a rapid testing cadence , applying deep expertise in paid social creative trends and performance marketing to inform the team’s strategic direction. You will be the team expert in using performance marketing metrics (like CTR, LTV, CAC, ROAS) to directly guide creative decisions.
Inspiring, mentoring, and managing the creative team toward performance-driven outputs and fostering a culture of radical candor, continuous feedback, and rapid experimentation.
Co-leading the regional learning plan for creative testing, identifying the sharpest hypotheses to test and evolving our understanding of high-performing assets.
Developing and owning the creative production roadmap and resource planning for key paid social initiatives.
Collaborating closely with Growth and Paid Media teams (local and global) to ensure the creative strategy is tightly integrated and executed with excellence.
Managing competing priorities for yourself and the team, balancing the need for rapid output with the quality required for high-impact creative.
Taking ownership of the performance creative team's deliverables, ensuring they are completed on time, within scope, and to a high standard.