Patient Marketing Director, Asundexian

Bayer•Whippany, NJ

6d•Onsite

About The Position

At Bayer, we are driven to solve the world's toughest challenges and strive for a world where 'Health for all Hunger for none' is a reality. We are developing and commercializing innovative treatments, including Asundexian, an oral Factor XIa inhibitor (anti-thrombotic), for secondary stroke prevention. As the Patient Marketing Director, Asundexian, you will be responsible for driving patient activation, treatment adoption, and continuity of care at launch. You will orchestrate data-driven patient engagement strategies to create patient demand and influence HCP prescribing behavior. This role involves leading an integrated strategy to accelerate diagnosis, treatment initiation, and brand uptake in a competitive market. You will collaborate closely with customer engagement, medical, market access, and patient services teams, requiring strong communication, cross-functional leadership, and influencing skills. You will take ownership of projects and manage multiple workstreams.

Requirements

Bachelor’s degree
Minimum of 3 years of US pharmaceutical and/or healthcare marketing experience
Direct experience in patient marketing, including strategy and execution
Launch experience in US pharma or healthcare
Agency or agency management experience
Demonstrated ability to lead cross-functional initiatives and collaborate effectively across US and external functions
Demonstrated success partnering with Legal, Medical and Regulatory colleagues to develop high-quality, compliant messaging, campaigns and materials
Demonstrated analytical and problem-solving skills, including business case and investment plan development
Excellent written and verbal communication skills

Nice To Haves

PharmD or MBA
Experience in the cardiovascular or antithrombotic space
Experience with patient services, affordability solutions and access

Responsibilities

Develop the patient marketing launch plan and business cases, including prioritized opportunities, high-return investments and strategic approaches.
Identify prioritized patient populations with high risk and unmet needs and execute patient marketing strategies, campaigns and initiatives aligned with brand goals that prime patients for HCP discussions.
Lead initiatives that pull through patient campaigns and key messages into field-based assets, advocacy conferences, advertising and digital communications that deliver measurable results.
Partner with advocacy relations and PR/communications to raise awareness, drive education and support continuity of care.
Partner with patient services and market access to deliver tailored affordability solutions and education that support continuity of care.
Partner with Digital Strategy teams to design and implement high-ROI omnichannel patient marketing programs.
Establish and foster collaborative relationships with external agency partners and internal cross-functional stakeholders across Bayer.
Collaborate with Legal, Medical and Regulatory teams to navigate review processes efficiently and ensure full compliance.
Manage project timelines, budgets and key deliverables in line with brand goals and launch milestones.
Stay informed of industry trends, competitor activities and evolving consumer behavior to continuously refine and optimize strategy.