Associate Director/Director, Patient Marketing

Celcuity

About The Position

The Associate Director / Director, Patient Marketing will play a pivotal role in the launch of Celcuity’s first product – REVTORPYK. REVTORPYK is a novel, multi-target PI3K/AKT/mTOR (PAM) pathway inhibitor initially focused on advanced breast cancer, with the potential for additional indications. The successful candidate will develop a comprehensive, patient-centered promotional engagement strategy, lead the development of the patient marketing promotional platform, and create related tactics for patients, caregivers, advanced practice providers (APPs), and other nursing stakeholders. Additionally, this person will help represent the voice of the patient and caregiver in the development of brand strategy and commercial priorities. This is a highly visible, high-growth role that requires strong strategic thinking, superior cross-functional collaboration, and the ability to operate at all levels of a rapidly growing organization.

Requirements

B.S./B.A. in science, business, marketing, or a related field
10+ years of commercial experience in the pharmaceutical/biotech industry
5+ years of oncology marketing experience, including direct patient marketing
Proven track record in leading the development and implementation of successful marketing campaigns
Product launch experience as a promotional marketer
2+ years Pharma sales experience, preferable in oncology
Demonstrated cross-functional collaboration, including managing across teams and external agencies
Knowledge of FDA regulations governing pharmaceutical promotions and compliance standards, including the Promotional Review Committee process
Exceptional communication and presentation skills, with the ability to influence at all levels of the organization
Entrepreneurial mindset and a track record of exploring new ways of working, driving new opportunities, and catalyzing others to build creative solutions
Sound judgment and decision-making skills
Solid planning and project management capabilities

Nice To Haves

MBA or advanced degree in a related field
Marketing experience in breast cancer
Cross-functional experience in areas such as market analytics, sales, sales management, or key customer marketing

Responsibilities

Lead the development of the patient marketing strategy for REVTORPYK, ensuring alignment to APP/nursing, patient, and caregiver needs as well as the overarching brand strategy and commercial objectives
Lead the development of the patient promotional platform, including messaging, creative campaigns, and promotional tactics
In collaboration with Promotional lead, develop a comprehensive APP/nursing educational platform and omnichannel approach
In collaboration with the Multi-channel Marketing Lead, develop a comprehensive patient omnichannel strategy
Oversee the internal prioritization and review process of patient materials, projects, and resources through the Promotional Review Committee
Partner with commercial operations, sales, medical, and market access to ensure strategic alignment and seamless execution of tactics
Monitor, assess, and optimize promotional campaigns using performance metrics and insights
Collaborate with creative and media agencies to manage assigned tactics and budget responsibly. Ensure effective coordination as needed and ensure projects are completed within budget and on time
Partner with patient advocacy to compliantly support advocacy-related and patient-facing initiatives
Ensure compliance with regulatory and compliance/legal standards for pharmaceutical promotions.
Represent Celcuity as a trusted partner in the oncology community
Other duties as assigned.