Patient Care Advocate - Hospice Business Development

Traditions Health•Roswell, GA

1d•Hybrid

About The Position

The Patient Care Advocate / Hospice Account Executive is responsible for driving measurable referral growth through strategic relationship development with physicians, hospitals, and key referral partners. This role owns territory expansion, executes targeted outreach strategies, and cultivates partnerships to expand access to care and connect more patients with necessary services. The organization supports patients and referral partners with coordinated care delivered in the home throughout the post-acute continuum. The role involves developing business partnerships through effective sales contacts, calls, and presentations, focusing on the growth and promotion of hospice programs and services while maintaining quality end-of-life care standards. The Patient Care Advocate serves as the agency staff representative with physicians, facilities, discharge planners, and community agencies, and is responsible for the overall development and referral growth of the assigned territory.

Requirements

Bachelor’s degree in marketing or related field or equivalent professional experience.
Minimum of two (2) years of experience in hospice sales or a related industry with a proven record of achieving incremental growth in direct sales.
Experience delivering high-quality outcomes and growth.
Establishing and maintaining professional and effective relationships with internal and external teams.
Must be proficient in using Microsoft programs for internal and external communications, presentations, database tracking/reporting, and spreadsheet applications.
Must have excellent oral communication skills.
Is self-directed and possesses the ability to work with little supervision.
Reliable transportation and valid auto liability insurance.

Nice To Haves

Proficiency in using a CRM solution is preferred.

Responsibilities

Responsible for the overall development and referral growth of assigned territory, including facilities, physicians, care-at-home providers, and community agencies.
Fosters good working relations with physicians, third-party payors, and community agencies.
Develops, implements, and evaluates quarterly and annual territory plans to achieve growth goals and to implement agreed upon strategies and actions.
Develops business relationships with providers by making effective sales calls and presentations to targeted referral sources.
Maintains professional and clinical knowledge of provider services.
Acts as liaison between referral partners and agencies to communicate information about new products, programs, and service delivery.
Meets with patients and families to discuss home care services, individual needs/concerns, and manage expectations, as needed.
Takes the initiative in building relationships within the Intake department and with the appropriate patient care resources staff to assure the establishment of effective communication with referral sources and internal stakeholders.
Updates and maintains customer and competitor profiles, logs daily call activity, and documents plans for follow-up activities with referral sources.
Serves as agency staff liaison with physicians, facility nurses, social workers, discharge planners, and community agencies; works with various community agencies to facilitate the delivery of appropriate services for potential patients.
As requested by leadership, participates in marketing efforts for the purpose of educating the healthcare community about hospice programs, including physician calls, lunch and learns, health fairs, speaker’s bureau, and CEU programs for healthcare providers.
Prepares monthly tracking reports on referral sources and keeps agency informed of key marketplace changes relating to providers and competitors.
Understands that teamwork is a crucial part of our business, and is able to work well with colleagues, no matter the circumstances.
Using individual skills cooperates with others, and accepts and provides constructive feedback despite any personal conflicts between individuals involved.
Utilizes current Agency and department-specific software to complete assignments.
Promotes timely, high-quality care to patients and caregivers with life-limiting illnesses.
Demonstrates an in-depth knowledge of and ensures compliance with all local, state, and federal laws relating to the operations of the Agency.
Provides counsel to the Agency regarding the needs of the community and program development, including program financial viability.
Communicate with attending physicians, hospice physicians, and other physicians involved in the patient’s care.
Timely submission of all required paperwork.
Demonstrates commitment and professional growth by participating in hospice-sponsored in-service programs and maintaining or improving competency.
Promotes the Hospice’s philosophy and administrative policies.
Meets productivity standards.
Provides effective communication to patients, their family members, team members, and other health care professionals.
Carries out other duties as assigned by leadership.