Hospice: Sales Rep

Lifecare Home Health Family•Bogart, GA

About The Position

The Patient Care Advocate develops business partnerships and referral growth for the assigned hospice territory through sales contacts, calls, and presentations. The role promotes hospice programs and services while supporting quality end-of-life care and serving as the agency’s representative to physicians, facilities, discharge planners, and community agencies. The assigned territory is Athens / Bogart. The position builds and maintains relationships with referral sources, patients, families, and internal teams; supports community education and marketing; tracks territory activity and marketplace changes; and helps advise the agency on community needs and program development. The work takes place in medical practices, homes, community locations, clinics, hospitals, and agency office or support-center locations. It requires local travel, a flexible schedule, reliable transportation, and valid auto liability insurance. The role may involve exposure to blood, bodily fluids, infectious diseases, stressful conditions, and unpleasant weather, as well as PRN emergency calls.

Requirements

  • Bachelor’s degree in marketing or a related field, or equivalent professional experience.
  • At least two years of experience in hospice sales or a related industry, with a proven record of achieving incremental growth in direct sales.
  • Experience delivering high-quality outcomes and growth.
  • Ability to establish and maintain professional, effective relationships with internal and external teams.
  • Proficiency with Microsoft programs for communications, presentations, database tracking and reporting, and spreadsheets.
  • Excellent oral communication skills.
  • Self-directed and able to work with little supervision.
  • Reliable transportation and valid auto liability insurance.
  • Ability to work a flexible schedule and travel locally.
  • Ability to stand and walk for prolonged periods, lift up to 50 pounds, and move patients.
  • Ability to work under stressful conditions, meet deadlines and patient needs, make quick decisions, acquire resources, and address individualized patient and family psychosocial needs.
  • Eye-hand coordination and manual dexterity.
  • Ability to communicate and exchange accurate information with patients, families, physicians, coworkers, and visitors.
  • Ability to hear sounds and give full attention to others, understand what they are saying, ask appropriate questions, and avoid interrupting inappropriately.
  • Ability to view, record, or type data quickly and accurately and determine resources needed to provide quality patient care.
  • Ability to travel to community locations, clinics, hospitals, homes, and office or support-center locations.

Nice To Haves

  • Proficiency in using a CRM solution.

Responsibilities

  • Develop the assigned territory and grow referrals from facilities, physicians, care-at-home providers, and community agencies.
  • Foster effective working relationships with physicians, third-party payors, community agencies, internal teams, and other referral partners.
  • Develop, implement, and evaluate quarterly and annual territory plans to meet growth goals and carry out agreed-upon strategies.
  • Make effective sales calls and presentations to targeted referral sources and build business relationships with providers.
  • Maintain professional and clinical knowledge of provider services, and communicate information about new products, programs, and service delivery as a liaison between referral partners and the agency.
  • Meet with patients and families, as needed, to discuss home care services, individual needs and concerns, and expectations.
  • Build relationships with the Intake department and patient care resources staff to support effective communication with referral sources and internal stakeholders.
  • Maintain customer and competitor profiles, log daily call activity, and document follow-up plans with referral sources.
  • Serve as agency liaison with physicians, facility nurses, social workers, discharge planners, and community agencies, facilitating appropriate services for potential patients.
  • Participate, as requested by leadership, in community education and marketing activities such as physician calls, lunch-and-learns, health fairs, speaker’s bureau events, and CEU programs for healthcare providers.
  • Prepare monthly referral-source tracking reports and inform the agency of important marketplace changes involving providers and competitors.
  • Work cooperatively with colleagues and give and accept constructive feedback.
  • Use current agency and department-specific software to complete assignments.
  • Promote timely, high-quality care for patients and caregivers with life-limiting illnesses.
  • Ensure compliance with applicable local, state, and federal laws relating to agency operations.
  • Advise the agency on community needs and program development, including financial viability.
  • Communicate with attending, hospice, and other physicians involved in patients’ care.
  • Submit required paperwork on time and participate in hospice-sponsored in-service programs to maintain or improve competency.
  • Promote the hospice’s philosophy and administrative policies, meet productivity standards, and communicate effectively with patients, family members, team members, and other healthcare professionals.
  • Carry out other duties assigned by leadership.
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