Pathology Commercial Marketing Director

NeoGenomics Laboratories

1d•Onsite

About The Position

NeoGenomics is looking for a Pathology Commercial Marketing Director who wants to continue to learn in order to allow our company to grow. As an employer, we promise to provide you with a purpose-driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory. Position Summary The Pathology Commercial Marketing Director is responsible for developing and executing the commercial marketing strategy for NeoGenomics' Pathology business. This role drives market growth, brand positioning, and customer engagement across the pathology segment, ensuring NeoGenomics is recognized as a trusted, preferred partner across all pathology modalities. By leveraging market intelligence, customer insights, and data-driven marketing strategies, they will strengthen existing relationships, expand market presence, and deliver measurable business impact through disciplined execution and continuous optimization of commercial marketing initiatives.

Requirements

Bachelor’s Degree required, Master preferred
12+ years of progressive marketing experience, in diagnostics or healthcare
Demonstrated experience growing or expanding existing customer relationships into new product lines or service area
Demonstrated experience owning a marketing budget, including selecting and managing external research or agency vendors directly
Track record of setting strategy independently rather than executing against a plan set by someone above them
Demonstrated comfort operating as a senior individual contributor, accountable for strategy and execution, without a layer of leadership above managing the details
Experience partnering with Sales leadership as a strategic peer, not a service function
Experience growing or expanding an existing customer relationship into new product lines or service areas, distinct from new-customer acquisition
Analytical fluency: comfortable defining KPIs, reading performance data, and making the call to scale, adjust, or kill a program
Experience running fast test-and-learn cycles rather than long planning processes before launch
Strong cross-functional collaboration skills, able to direct the work of Creative, Digital, and outside partners without formal authority over them

Responsibilities

Define and build segmentation and account intelligence for Pathology audience
Own vendor selection and budget for external research, closing intelligence gaps beyond what internal data can answer
Prioritize segment strategy across the buyer’s journey, leading with retention and expansion to deepen existing relationships, paired with modality-specific awareness/consideration to earn preferred-partner recognition across all pathology modalities
Lead the creation of segment-specific marketing programs and resources, building on Product Marketing’s positioning and messaging, partnering with Creative, Digital, and external partners to execute
Center every program on the outcome the audience needs, not the test itself
Prototype and test new programs quickly, using early signal to decide what to scale, adjust, or kill, moving in weeks and months, not waiting a year to know what’s working
Own the day-to-day sales partnership for oncology, serving as the direct commercial marketing interface with Oncology Sales leadership
Define the KPIs that measure success for each program, with full authority to reprioritize investment within budget and to build the case for reallocation across budgets