Parts Marketing Manager

Caterpillar Inc.•Peoria, IL

4d•$159,120 - $238,680•Onsite

About The Position

Join Caterpillar’s lifecycle solutions marketing team in our Construction Industries (CI) division. As Parts Marketing Manager, you’ll inspire growth, strengthen dealer and customer partnerships, and help shape strategies that maximize machine value, uptime, and long-term success across Americas North. Role Summary: As the Parts Marketing Manager you will lead a team of sales support, application, and supporting efforts to grow repairs, rebuilds and wear business across Americas North (US and Canada) for Construction Industries (CI) customers and products. This role drives customer loyalty, dealer alignment, and profitable growth by supporting CI field teams, customers, and channel partners in executing lifecycle support strategies that help customers better manage and maximize machine lifecycle costs while increasing repair, rebuild, and parts capture.

Requirements

Customer Focus: Understands and prioritizes customer needs and expectations, aligning solutions to drive satisfaction and business outcomes. Builds strong relationships, gathers feedback, and acts on insights to continuously improve the customer experience.
Industry Knowledge: Applies a deep understanding of industry trends, market dynamics, and regulatory considerations to inform decisions and drive business outcomes. Leverages insights to educate others, anticipate changes, and align strategies with evolving industry standards.
Effective Communication: Communicates complex industry insights clearly and effectively, translating trends and market dynamics into actionable strategies. Educates and influences stakeholders to align decisions with evolving industry standards and business priorities.
Negotiating: Applies effective negotiation techniques to achieve mutually beneficial outcomes with internal and external stakeholders. Uses active listening, clear communication, and a collaborative approach to align interests and drive agreement.
Relationship Management: Builds and sustains strong, trust-based relationships with clients, partners, and internal stakeholders to drive long-term business success. Sets clear expectations, facilitates collaboration, and proactively manages performance, issues, and opportunities.

Nice To Haves

Deep understanding of Construction Industries customer applications, machine lifecycles, and the economic drivers behind repair, rebuild, and wear decisions.
Strong dealer collaboration skills with the ability to align field teams, product support, and sales resources around growth opportunities.
Ability to translate technical product and service knowledge into clear customer value propositions tied to uptime, cost per hour, and total owning and operating cost.
Commercial discipline in identifying, prioritizing, and advancing opportunities through forecasting, account planning, and follow-through.
Self-starter mindset with strong cross-functional leadership, urgency, and the ability to influence without direct authority across a broad Americas North network.

Responsibilities

Deliver business plan sales, share, and growth targets for Repairs, Rebuilds & Wear across Americas North within the Construction Industries portfolio.
Partner with CI field teams, dealers, and internal partners to develop and execute sales support and go-to-market plans that increase repair and rebuild participation, parts capture, and customer adoption of lifecycle support offerings.
Support CI field teams, customers, and dealers in resolving product, commercial, and service issues related to repairs, rebuilds, wear parts, and machine lifecycle solutions while helping customers improve lifecycle cost outcomes and protecting customer satisfaction and loyalty.
Identify selling opportunities, improve customer value realization, and strengthen business relationships with CI field teams, dealers, and customers to expand Repairs, Rebuilds & Wear growth.