Partnership Sales Manager

Legends Global (Europe)•Milan, NY

About The Position

The Partnership Sales Manager is an integral member of the Legends Global Partnerships Team, based in Milan, Bergamo and Cantu, and reports to the Vice President Commercial Europe. The role works with active sponsorship property accounts and internal and external stakeholders. It drives new business opportunities through strategic prospect engagement and builds lasting client relationships in the sports and entertainment sector. The manager identifies and pursues sponsorship opportunities, develops tailored partnership solutions, and prepares sales presentations and proposals. The role also uses Salesforce and reporting tools to manage prospect data and pipeline activity, collaborates with commercial and strategy teams, applies market research and data insights to sales planning, and represents Legends and its clients at industry and venue activities. The role requires proven sales or client-facing experience in sports, entertainment, venues or live events; strong consultative selling, communication and presentation skills; fluency in Italian and English; and proficiency with relevant CRM and office tools. A bachelor's degree in Marketing, Business or a related field is preferred. Travel is required. Legends Global welcomes discussion of flexible working arrangements and can provide reasonable adjustments during recruitment.

Requirements

  • Proven sponsorship, sales, business development or client-facing experience in the sports, entertainment, venue or wider live events industry, with a record of commercial results.
  • Strong consultative selling and relationship-building skills, including the ability to understand client challenges and develop creative commercial solutions.
  • Exceptional communication, presentation and storytelling abilities.
  • Fluency in Italian and English and confidence engaging with senior internal and external stakeholders.
  • Self-motivated and organised, able to work independently, manage multiple prospects and projects, and meet competing priorities.
  • Commercially minded and data-driven, with experience using CRM systems, preferably Salesforce, analysing market insights and applying data to sales strategies.
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint, and Adobe products.
  • Willingness to travel.

Nice To Haves

  • A bachelor's degree in Marketing, Business or a related field is preferred.

Responsibilities

  • Drive sponsorship revenue growth by identifying, qualifying and pursuing partnership opportunities aligned with commercial objectives and long-term strategy.
  • Build and nurture strategic client relationships and develop a pipeline of future commercial opportunities.
  • Lead consultative sales conversations to understand client objectives and create tailored partnership solutions.
  • Develop and deliver sales presentations and proposals, including pitch decks, Keynote presentations, fact sheets and bespoke commercial materials.
  • Use Salesforce and sales reporting tools to manage prospect data, track activity, maintain pipeline visibility and follow up on opportunities.
  • Work with the VP Commercial, local sales teams and strategy teams to align priorities, share market intelligence and pursue growth opportunities.
  • Use market research and data-driven insights to identify trends, refine targeting, evaluate prospects and improve sales effectiveness.
  • Represent Legends and its clients at venue tours, networking events, stakeholder meetings and on-site activations, and support wider global partnership sales initiatives as required.

Benefits

  • 24 days annual leave.
  • Competitive commission scheme.
  • Pension contribution.
  • International career opportunities.
  • Employee referral scheme.
  • High-performance environment working alongside industry experts on partnerships for recognised brands, venues and rights holders.
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