Partner Marketing Senior Lead - Product Marketing, Consulting Partners

Salesforce•Chicago, IL

1d•Hybrid

About The Position

Salesforce is looking for a Senior Product Marketing Manager to help define how Salesforce’s consulting partners show up in the market. In this role, you will own the end-to-end strategy and voice behind our ecosystem narrative—positioning our partners as the essential guides for every customer’s journey into the “Agentic Enterprise." This role is built on clarity, credibility, and creativity. You are responsible for helping both internal teams and external customers understand exactly why our consulting partner ecosystem is our greatest competitive differentiator. You will define the strategic 'why' and 'when' of partner engagement — and then find bold, unexpected ways to bring it to life. Whether you are architecting a narrative for a rapid Agentforce deployment or a complex 'Agentic Enterprise' transformation, you will ensure our partner-first story is clear, consistent, and creatively differentiated at every touchpoint — constantly reimagining how partner value is messaged, designed, and delivered to market. You’ll work closely with Sales, Customer Success, Product, GTM, Events and our partner ecosystem to turn complex services and delivery concepts into simple messages that land—in customer conversations, seller materials, and on the biggest stages at Salesforce events and in global campaigns. This role is built for an AI-first way of working, utilizing the 4 A's (Analyze, Augment, Automate, Account) to focus on strategic orchestration. AI tools will handle the repetitive, time-intensive tasks, freeing you to focus on the strategic narrative and creative judgment that only a human can deliver.

Requirements

Define and simplify how we talk about the value of the ecosystem, from Agentforce implementation and AI services to platform-agnostic advisory and delivery work.
Create messaging that focuses on business outcomes, speed to value, and reduced risk—moving beyond technical jargon to show how partners make the "Agentic Enterprise" a reality.
Bring a content designer's sensibility to every asset — thinking about visual hierarchy, flow, and experience, not just the words.
Partner with Cloud PMMs and GTM teams to ensure our consulting partners are woven into the broader Salesforce story— never treated as an add-on.
Lead end-to-end strategy for our primary partner-led success campaign—from messaging framework and creative approach to integrated marketing execution.
Bring genuine creative ambition to the role — constantly exploring new ways to frame, tell, and visualize the partner story while challenging conventional wisdom about how partner value gets messaged, so the ecosystem story feels fresh, relevant, and undeniably compelling.
Partner closely with the channel strategy team to translate campaign strategy, messaging, and positioning into effective channel execution.
Contribute to channel optimization when needed, bringing a digital marketing sensibility to how content is packaged and delivered across channels.
Take the best partner stories from submission to podcast to Dreamforce main stage.
Shape how the Consulting Partner ecosystem shows up at Dreamforce, World Tours, Salesforce+, and field events.
Identify the right partner stories, speakers, and demos to show how the ecosystem supports real customer outcomes, without overcomplicating the message.
Create simple, practical enablement (decks, talk tracks, FAQs, and playbooks) that feels useful in the field, not theoretical.
Help sellers and internal teams understand the unique value drivers of our partners and provide a clear, navigable path for them to engage the ecosystem.
Partner with PR to turn partner-led customer transformations into market-shaping thought leadership, prioritizing credibility earned through real expertise.
Support operationalizing product marketing for the ecosystem so messaging stays consistent as the business grows.
Balance flexibility with focus—keeping our partner story simple even as the Agentforce portfolio expands.
Constantly explore new GTM approaches, content formats, and messaging angles that reframe how the industry thinks about the partner ecosystem.
Pilot new ideas for how partner value gets communicated, from experimental content series to new event formats to novel digital placements.

Nice To Haves

AI tools will handle the repetitive, time-intensive tasks, freeing you to focus on the strategic narrative and creative judgment that only a human can deliver.

Responsibilities

Shape the Consulting Partner Story: Define and simplify how we talk about the value of the ecosystem, from Agentforce implementation and AI services to platform-agnostic advisory and delivery work. Create messaging that focuses on business outcomes, speed to value, and reduced risk—moving beyond technical jargon to show how partners make the "Agentic Enterprise" a reality. Bring a content designer's sensibility to every asset — thinking about visual hierarchy, flow, and experience, not just the words. Partner with Cloud PMMs and GTM teams to ensure our consulting partners are woven into the broader Salesforce story— never treated as an add-on.
Own Campaign Strategy and Execution: Lead end-to-end strategy for our primary partner-led success campaign—from messaging framework and creative approach to integrated marketing execution. Bring genuine creative ambition to the role — constantly exploring new ways to frame, tell, and visualize the partner story while challenging conventional wisdom about how partner value gets messaged, so the ecosystem story feels fresh, relevant, and undeniably compelling. Partner closely with the channel strategy team to translate campaign strategy, messaging, and positioning into effective channel execution. Contribute to channel optimization when needed, bringing a digital marketing sensibility to how content is packaged and delivered across channels. Take the best partner stories from submission to podcast to Dreamforce main stage.
Show Up Clearly and Confidently at Events: Shape how the Consulting Partner ecosystem shows up at Dreamforce, World Tours, Salesforce+, and field events. Identify the right partner stories, speakers, and demos to show how the ecosystem supports real customer outcomes, without overcomplicating the message.
Enable Sellers to Leverage the Ecosystem: Create simple, practical enablement (decks, talk tracks, FAQs, and playbooks) that feels useful in the field, not theoretical. Help sellers and internal teams understand the unique value drivers of our partners and provide a clear, navigable path for them to engage the ecosystem.
Activate Thought Leadership and Influencers: Partner with PR to turn partner-led customer transformations into market-shaping thought leadership, prioritizing credibility earned through real expertise.
Scale with Clarity and Creativity: Support operationalizing product marketing for the ecosystem so messaging stays consistent as the business grows. Balance flexibility with focus—keeping our partner story simple even as the Agentforce portfolio expands. Constantly explore new GTM approaches, content formats, and messaging angles that reframe how the industry thinks about the partner ecosystem. Pilot new ideas for how partner value gets communicated, from experimental content series to new event formats to novel digital placements.