Partner Marketing Program Manager - APAC

Apple

1d•Onsite

About The Position

Apple Internet Software and Services (IS&S) is seeking an outstanding Partner Marketing Program Manager based in Singapore to join our international Partner Marketing team on a permanent basis. This role will lead key external partnerships across various verticals with a special focus on carrier, retail and MVPD partnerships across APAC. You’ll collaborate with Business Development to understand the goals of critical initiatives and with partners to understand their business objectives. We are responsible for driving awareness, subscriptions and engagement for Apple Services - Apple Music, Apple TV, Apple Arcade, iCloud+, Apple Fitness+, Apple News+, Creator Studio and Apple One. We expect you to be key in driving growth and retention. You are comfortable working in a constantly evolving and dynamic environment and have the ability to see opportunities and make informed, data-led decisions. You also have the vision to build scalable programs and the attention to detail to successfully execute. You have a deep understanding of what it means to be the custodian of the Apple brand and can demonstrate a proven track record of marketing products and services with strategic partners.

Requirements

Min 5 years of related experience especially in subscription marketing
Can demonstrate hands-on marketing experience across all media channels.
Passionate about the Apple brand with a deep understanding of the digital software and media landscape and Apple’s role within it.
Strong business and strategic foresight with proven history of having successfully led large-scale marketing campaigns, programs or partnerships.
Can build strong relationships to optimally communicate Apple’s platform message and benefits to partners.
Persuasive and effective at interacting with all levels of the partner organisation, from analyst to director to C suite level.
Results-focused with an impeccable attention to detail, remarkable follow-through and an ability to focus on the customer experience.
Organised, able to adapt quickly and comfortable dealing with ambiguity.
Proven in driving outstanding marketing campaigns across digital, traditional media and retail channels.
Experience structuring mutually beneficial marketing partnerships and presenting premium brands within 3rd party environments.
A hands-on demeanour and can work cross-functionally within a global organisation.
Experience of budget management and directing agency resource.
Extraordinary written, communication and presentation skills.
Fluent in English with Mandarin, Japanese and/or Korean an advantage.

Responsibilities

Lead and implement marketing for partnerships to grow Apple’s subscription business and drive incremental media value.
Develop plans and integration opportunities for key partnerships in APAC.
Work with partners to build effective go-to-market plans and a seamless customer experience.
Partner with regional, service and technical teams to establish marketing, communications and training frameworks.
Aligning closely with Business Strategy and Planning you will develop key performance indicators, analyse opportunities, test different programs and partnerships and measure results.
Use data to modify and develop these programs to drive greater efficiency, scale and effectiveness and craft executive reports to demonstrate the ongoing impact of the programs implemented.
Ensure a frictionless customer journey across all sign-up channels.
Lead all aspects of marketing planning, from pre-launch through to launch and sustain.
Collaborate cross-functionally both internally and externally and ensure collaborator roles and responsibilities are clear and adhered to.
Foster both internal and external relationships to ensure smooth roll-out of planned partner launches and campaigns.
Communicate results to management in a timely, concise and effective way.
Continuously refine standard process to improve live and future partnerships and campaigns.