Partner Marketing Manager

Independence Pet Group•Chicago, IL

2d•Remote

About The Position

Independence Pet Holdings (IPH) is a corporate holding company established in 2021, managing a diverse portfolio of pet health brands and services, including insurance, education, and lost recovery services across North America. Pets Best, a subsidiary of IPH, offers pet insurance and wellness plans for dogs and cats nationwide. Founded in 2005, Pets Best aims to provide affordable, comprehensive animal healthcare with flexible coverage, an easy claims process, and excellent customer service. The Partner Marketing Manager will be responsible for planning, executing, and optimizing joint marketing efforts with partners, working closely with cross-functional teams to achieve campaign metrics for B2B and B2B2C initiatives. The ideal candidate will demonstrate creativity in campaign execution and an understanding of scaling partner marketing across various channels.

Requirements

Bachelor’s degree or 5 years of marketing or partner marketing experience.
Proven track record of developing and executing successful marketing across multiple distribution partners.
Ability to work independently and to collaborate effectively with cross-functional teams.
Demonstrated ability to prioritize and manage multiple projects and tight deadlines.
Proficiency with web analytics and partner tracking tools, such as Google Analytics and Salesforce.
Ability to make executive level sales presentations using PowerPoint.
Excellent written and verbal communication skills.

Responsibilities

End-to-end campaign management and execution across paid, earned, and partner-owned channels, including email, social media, direct mail, and content.
Manage campaign execution calendars and ensure alignment between internal and external teams, agencies, and partners.
Organize and aggregate campaign performance across assigned channels, using recent campaign performance for new partner forecasts.
Partner closely with legal and compliance to ensure accurate and efficient approval and tracking of marketing materials.
Ensure creative agency collaboration is managed efficiently and effectively by clearly defining and managing expectations, deliverables, and costs.
Work closely with fulfillment partner to ensure collateral stock and internal tracking are properly maintained.
Manage Digital Asset Management resource for the team, alongside internal agency support.
Introduce new ideas and concepts to drive B2B and B2B2C growth and strengthen partner relationships.
Perform other duties and/or special projects as assigned.