Senior Partner Marketing Manager

Boston Dynamics•Waltham, MA

2d•$75,000 - $90,000•Onsite

About The Position

Boston Dynamics is looking to add a Sr. Partner Marketing Specialist to help inform and engage with our partners, driving impact within our go-to-market team. This role will work collaboratively with Boston Dynamics marketing leadership to “market to” and “market with” our partner ecosystem. The goal is to ensure partners are aware of and leverage the tools they need to expand their own marketing and sales of Boston Dynamics’ products, thereby increasing awareness and influencing new pipeline for our robots and software solutions. The Sr. Partner Marketing Specialist will serve as the initial point of contact for inbound partner marketing inquiries and will collaborate with partners, Boston Dynamics Sales, and Revenue Operations to provide “market-with” guidance and operational execution. Additionally, the role will assist with “market-to” outbound initiatives, including managing partner portal content, curating and distributing partner-specific communications, and encouraging partners to generate their own brand-compliant marketing assets.

Requirements

Minimum 2 years of experience in B2B technology marketing or strategic partner and customer relationship management, ideally in robotics, technology or enterprise software environments.
Understanding of how metrics can inform marketing and business success.
Experience working with CRM databases systems.
Experience building and executing email campaigns, preferably using Hubspot.
Experience collaborating across marketing cross functionally to achieve goals.
Good project management, verbal and written communication skills.
Experience working with 3rd party or outside entities on marketing projects.
Excellent attention to detail.
Understanding of Reseller partners and their go-to-market motion.
Experience with partner or sales enablement.
Some experience with partner program operations, including partner/channel marketing and lifecycle communications.
Eligible to work in the United States.
Not eligible for visa sponsorship.

Responsibilities

Serve as the initial external point of contact for inbound partner marketing inquiries from our global partner ecosystem and respond with marketing and operational support.
Serve as the initial internal point of contact for partner marketing questions within Boston Dynamics.
Work closely with the Sales and Business Ops teams to support their efforts.
Own the partner communications plan and system, including monthly newsletter, quarterly product previews, training and certification updates.
Own partner segmentation strategy and list governance, working with Business Operations to ensure marketing communications reach the target audience.
Ensure partners effectively communicate their relationship with Boston Dynamics and adhere to brand and partner marketing guidelines.
Manage the partner portal and all associated marketing content and support.
Work with Marketing and Revenue Ops counterparts to optimize the overall value of the site.
Own partner-facing certification messaging, content, and renewal communications in coordination with partner education and enablement teams.
Manage external partner program landing page and partner intake flow content, including updates to our external partner directory.