Partner Marketing Manager

Your Money Line•Indianapolis, IN

27d•Hybrid

About The Position

Your Money Line is seeking a humble, hungry, and people-smart Partner Marketing Manager to join their team. This role focuses on building and nurturing relationships with RIAs and benefits brokers, turning them into active and engaged partners. The ideal candidate will be comfortable in a developing program, preferring to test and adjust rather than wait for a perfect plan. This is a hybrid role, with a preference for candidates in Indianapolis, IN, who will be expected to work from the office three days a week. Fully remote candidates outside the Indianapolis area will also be considered. The position reports to the Senior Director of Marketing and involves close collaboration with Sales, Client Success, and Product teams. The goal is to transform signed partners into active advocates who generate engagement, referrals, and meaningful growth.

Requirements

4-7 years of experience in partner, customer, channel, or account-based marketing, or customer engagement
Track record improving partner or client activation, engagement, retention, or growth
A genuine talent for building and cultivating external relationships
Strong copywriting, presentation, communication, and relationship-management skills, plus experience running multichannel programs
Excellent project management skills; able to manage multiple priorities and deadlines in a fast-paced environment
Understanding of marketing funnels, lead nurturing, and customer lifecycle marketing
Hands-on experience using email marketing or automation platforms (HubSpot, Outreach, Zapier etc.) to build, measure, and improve campaigns.
A team-first approach to working with Sales and other functions. Their success feels like your success, and you’re always looking for practical ways to help everyone win.
A bias toward action and a healthy dose of scrappiness. You’re comfortable making decisions, testing new approaches, picking up useful tools, and adjusting quickly as you learn.

Nice To Haves

Have worked in SaaS, at a startup, or on another fast-moving, close-knit team.
Know the RIA, wealth-management, financial-services, employee-benefits, or fintech landscape.
Experience building a partner or customer-growth program connected directly to referrals, pipeline, revenue, retention, or expansion
Bachelor’s degree in Marketing, Business, or a related field

Responsibilities

Own the partner marketing experience after acquisition, from a standout onboarding through activation, referrals, retention, and expansion.
Build trusted relationships with RIAs, benefits brokers, and other financial-services partners. Learn how their businesses work, what matters to them, and what success looks like on both sides.
Create and launch multichannel campaigns across email, direct mail, webinars, events, print, and whatever channels best fit each partner and audience.
Bring joint opportunities to life with current partners and qualified prospects, engaging client audiences and generating referrals.
Team up with Sales to deepen relationships, spot new opportunities, and turn partner activity into pipeline and shared wins.
Re-engage inactive partners, increase adoption among paid-seat partners, and expand high-potential relationships across teams, clients, use cases, and seats.
Define what healthy partner growth looks like, then track activation, engagement, referrals, pipeline, retention, and expansion.
Take programs from idea to launch: shape the plan, bring the right people together, and roll up your sleeves to make it happen.
Experiment, learn quickly, and turn what works into a partner-growth playbook that can scale.