Partner Marketing Manager

Qualtrics•Dallas, TX

1d•Hybrid

About The Position

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing. Partner Marketing Manager Why We Have This Role We are seeking an exceptional Partner Marketing Specialist to drive commercial impact by creating and executing targeted partner marketing initiatives across North America. This role will focus on developing and implementing marketing strategies to build and accelerate pipeline for our partner ecosystem in the region. How You’ll Grow By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human. As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it. You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness. Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue. We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

Requirements

6+ years of marketing experience, with a strong focus on the North American technology sector
6+ years of experience in channel marketing or partner ecosystem development
Bachelor's degree in marketing, communications, or related field; MBA preferred
Demonstrated success in developing and executing partner marketing programs in North America
Experience with enterprise software and B2B marketing in technology industries
Proven track record of creating marketing strategies that drive partner performance and revenue growth
Ability to travel in the region

Nice To Haves

Deep understanding of the North American business ecosystem and technology market
Strong knowledge of channel marketing programs, with a focus on increasing channel sell-through in North American markets
Proven ability to develop localized marketing programs that drive partner engagement and customer adoption
Excellent communication skills, with the ability to build relationships across diverse cultural contexts
Detail-oriented and capable of managing multiple projects in a dynamic, fast-changing environment
Creative problem-solver with an ability to develop innovative marketing approaches for the North American market

Responsibilities

Develop and implement marketing programs specifically tailored to North American partners - including system integrators, hyperscalers, resellers, and technology partner
Create region-specific demand creation programs designed to drive new pipeline and accelerate opportunities in the region
Collaborate with North America field marketing, global product marketing, and ecosystem teams to develop localized go-to-market strategies
Develop partner-ready marketing collateral that resonates with the North American market, including: Customized sales and marketing materials, Localized case studies and success stories, Region-specific digital and content marketing assets
Manage market development funds (MDF) for North American partners, including proposal management and performance tracking
Work closely with local marketing teams to leverage and adapt global marketing programs for the North American context
Support partner readiness and certification programs tailored to the region's unique business landscape